PHASE 1: GATHERING
Marketing Roadmap Sessions
We take out the guesswork in your marketing by providing you with a custom step-by-step plan!
June Bonus
Choose Your Mid-Year Marketing Audit
We’re halfway through the year, which makes this the perfect time to pause, take a closer look at your marketing, and get clear on what needs your attention next.
For the month of June, when you book a Marketing Roadmap session, you’ll also get to choose one bonus Mid-Year Marketing Audit.
This focused audit gives us a closer look at one specific area of your marketing so we can identify what’s working, what may be holding you back, and where you may be able to make simple improvements right away.
Then, your Marketing Roadmap session zooms out to look at the bigger picture.
You’ll walk away with quick wins you can implement immediately, plus a clear, prioritized roadmap for what to focus on through the rest of the year and beyond.
Because sometimes your marketing doesn’t need more effort. It needs the right order.
You pick ONE item from the list below!
SEO Snapshot
Best for business owners who want their website to be easier to find online.
We’ll take a focused look at your website’s SEO foundation and identify opportunities that may help improve visibility, clarity, and search performance.
This may include reviewing things like page titles, meta descriptions, keyword alignment, heading structure, image metadata basics, internal linking opportunities, and local SEO opportunities when relevant.
You’ll walk away with practical SEO quick wins and a better understanding of where your website may need attention first.
Content Clarity Audit
Best for business owners who have a page or piece of content they want to make stronger.
Submit one page or piece of marketing content for review, such as a homepage, service page, landing page, blog post, sales page, or lead generator copy.
We’ll review whether the content is clear, strategic, easy to follow, and written in a way that helps the right person understand what to do next.
You’ll walk away with notes on what’s working, what could be clearer, and where the content may need stronger messaging, structure, or calls to action.
Email Marketing Review
Best for business owners who are using email marketing or want to better understand how their list is working.
We’ll review one area of your email marketing, such as your current lead generator, list growth strategy, email platform analytics, one marketing email, or a short email sequence.
The goal is to help you understand whether your email marketing is supporting your customer journey and encouraging your audience to take the next step.
You’ll walk away with practical recommendations to improve clarity, engagement, list growth, or conversion.
Brand Messaging Mini Audit
Best for business owners who feel like their marketing sounds fine, but may not be connecting as clearly as it could.
We’ll review your messaging to see whether it clearly communicates who you help, what you offer, what makes you different, and why someone should choose you.
This is especially helpful if your marketing feels too broad, too vague, or too similar to others in your space.
You’ll walk away with messaging insights that can help make your brand feel clearer, more specific, and easier for the right people to understand.
Offer Clarity Review
Best for business owners who want to make sure one offer, service, package, or program is easy to understand and compelling to the right audience.
We’ll review whether the offer is clearly explained, whether the value is obvious, whether your audience understands what they get, and whether the next step feels simple.
This is a great fit if you have an offer that feels hard to explain, hard to sell, or like it needs a clearer path for someone to say yes.
You’ll walk away with recommendations to make your offer easier to understand, easier to talk about, and easier for potential clients or customers to take action on.
How You’ll Choose Your Bonus
You’ll select your preferred bonus audit in your intake form after booking. We’ll review your selection before your session so your audit insights can help inform your Marketing Roadmap and your prioritized next steps.
What is a Marketing Roadmap?
This $500 Session will Change Your Life
A Marketing Roadmap session is a 1-hour call to get your business marketing in-check. We’ll set you on the right path, taking the decision making off your plate!
You’ll receive a custom strategy that follows our 5 Phase Marketing Framework, allowing you to walk away with exactly which step you should take in your marketing and why.
We give you the ideal starting point and are your guide. We keep your industry, marketing budget, and team in mind as we discuss what is possible and what steps you need to prioritize.
We will also go ahead and lay out what it would look like to take the next step with our team, giving you transparent pricing. You’re welcome to quote and discuss with other vendors!
What You’ll Walk Away With
For just $500, your Marketing Roadmap session will arguably be the most productive hour you’ve ever had since you became an entrepreneur.
After your session, you’ll walk away with…
- An actionable next step in your marketing
- An outline of your marketing needs
- A detailed list of how much it would cost to invest in certain services
- A realistic timeline for when different services can be completed
- Clarity around how marketing works and how it affects your business
Maximize your time, money and energy by investing in a strategy session that will set you on the path toward exceptional marketing results. You and your business deserve it!
Real Marketing Results, Done Right the First Time
We’re entrepreneurs, just like you!
We know that as an entrepreneur, you are responsible for a lot. From finances, to networking, to marketing, you have a lot on your plate. Being so busy, it’s easy to get caught up in the chaos, and it’s challenging to know who or what you should trust. We know how it feels! That’s why we’ve simplified our services for you, easing your decision making process.
Your first step? A Marketing Roadmap session.
With a marketing roadmap session we’ll make the tough marketing strategy decisions for you! You’ll get the marketing results you deserve rather than throwing things at the wall hoping they stick. These sessions are a $500, 1-hour call with Crystal to dive into your unique marketing needs. This call is more immersive than a discovery call, and allows you to take what you learned with you to DIY or work on with another marketing agency, or stick with us for a top-notch experience!
Your Marketing Roadmap Guide
Crystal Oakes, Marketing Strategist
A graphic designer by trade, I’ve been in the marketing and branding industry for over a decade. As my career has progressed, I’ve fallen deeply in love with helping solopreneurs and entrepreneurs like you grow their businesses.
Too often, I’ve seen small business owners waste their time and money on gimmicky marketing tactics that don’t actually move the needle. They fall in the trap of wanting to go viral or jump on the latest trend.
Don’t get me wrong, it’s fun to follow trends and keep it fresh!
But, unless you have the foundational pieces in place, your marketing will fall flat and miss the mark.
That’s where I come in!
My team and I have built out a process to guide business owners, to make them feel more comfortable in marketing without wasting their money.
During our Marketing Roadmap session, I’ll get to know your business better, go over our marketing framework, and create an outline of which marketing services you should invest in.
The goal is for you to walk away confident in your next steps and where to invest first, whether you choose to DIY or move forward with us!
So what do you say? Let’s grow your business together!
Discovery Calls vs. Roadmap Sessions
What’s the best first step for working with Oakes Creative House? Let’s break it down…
Your First Step
01
Discovery Call
If you want to get to know our team a little bit better and are testing the waters with different marketing agencies, a discovery call is the way to go! It’s a free, 30 minute, no commitment call that allows you to speak with one of our team members. There are no deliverables with this call, but you get the chance to feel out our team, and we can provide gentle direction in what step you should take next.
This is also a great option if you have a specific marketing service you’d like to work on with us, especially if it is a one-off service. We’d love to help you out!
02
Roadmap Session
If you are looking for an all-in, immersive experience that provides you with a list of which marketing projects you should invest your time, money or energy in, it’s best to book a roadmap session! This is a paid, 1-hour call with Crystal to dive into our 5-phase marketing approach. You’ll learn which phase you’re in now, where you should invest, and be given insight into how much it would cost to work through the 5 phases with our team.
This call is more immersive than a discovery call, and allows you to take what you learned with you to DIY or work on with another marketing agency, or stick with us for a top-notch experience!
A La Carte
Just looking for website help or need help with branding? We offer a la carte services as well! Explore our high-level services that we on-board clients with before checking out the services you unlock as a client.
We can’t wait to get to work and give you the marketing results you deserve!
Our Work in Action
Okay – we’ve worked with some pretty AMAZING clients. One of the coolest parts of our job is getting to learn the ins and outs of industries we never thought we’d get to know. From HVAC to holistic health, we’ve become experts in a number of fields.
Well… maybe not experts… we still recommend you find a HVAC pro to fix your heater, but it’s been a JOY to dive into these businesses with these incredible business owners.
Check out all of the cool businesses we’ve had the honor to help bring to life!
Phase 1: Gathering
Marketing Roadmap Sessions are in the Gathering Phase
As a part of the Gathering phase, a Marketing Roadmap Session is essential in defining who you are, who you serve, and your why. In this phase, you will lay the groundwork for a strong and cohesive brand presence!
Other services in this phase include:
- Marketing Plans
- Brand Voice
- Personal Branding
