Capture your mission, connect with your audience.
Brand Voice for Business Owners
What is a Brand Voice?
Your brand voice is how you communicate and connect with your audience. It considers the words, punctuation, and tone that you use. It’s consistent across platforms, but takes them into account.
And, it can make or break your relationship with your audience.
Why is a Brand Voice Important?
How would you feel about a divorce lawyer that primarily used a bubbly tone with a lot of exclamation points? What about a yoga instructor that spoke very professionally and seriously?
What if Elmo was grumpy and Oscar the Grouch was happy?
It feels off putting or like something is wrong!
Your brand voice communicates your:
- Personality
- Mission
- Ideal Client
- Customer Service
AND it is a reflection of the visual branding used throughout your business.
Who is the Brand Voice Package For?
Our brand voice package is for anyone looking to have a more established direction in their branding and marketing. Branding is more than just visuals. Your voice plays a key role in how your audience perceives you!
If you want a true deep dive, we recommend starting with a strategic marketing plan, which includes a brand voice component. However, if you don’t have the funds, or already have a strategic plan in place, a brand voice is the next best step!
Marketing Plan vs. Brand Voice Package
Not sure which is right for you? We can help!
Brand Voice
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Business Overview
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Mission & Vision
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Values
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Audience Profile
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Brand Voice Profile
Marketing Plan
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Business Overview
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Mission & Vision
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Values
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Audience Profile
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Brand Voice Profile
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Goals
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Industry Analysis
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SWOT Analysis
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Marketing Analysis
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You Are Here
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Recommended Next Steps
Here’s what to expect when working with us
Our Process
01
Book a Discovery Call
In our initial discovery call, we’ll discuss your goals and which of our services is the best fit for you!
02
Uncover Your Voice
Together, we’ll explore your business personality, who your ideal audience is, and where your business is headed next.
03
Communicate with Confidence
We’ll send you a full brand voice report that guides your future conversations so you can communicate with confidence!
A few of our clients
I highly recommend working with Crystal and Oakes Creative."
Anthony Haskins:
- Informative
- Inspiring
- Thought-Provoking
LeadHERboard:
- Empowering
- Bold
- Conversational
Opal Business
- Friendly
- Down-to-Eath
- Informative
Frontline Comfort
- Down-to-Eath
- Informational
- Warm