THE VISUAL LANGUAGE OF
Your Business
Branding Services Overview
Grab your customer’s attention with strategic brand imagery
that communicates the right message.
Why Your Brand Matters
Our Branding Philosophy
Your brand consists of every touch point that your customers have with your company. These include your…
- Social media graphics
- Website landing pages
- Business cards
- Product packaging
- Phone calls
- Video messages
- Elevator Pitch
- Etc.
That being said, branding is a BIG deal.
We often encounter clients who think they need a new website or social media help, when, in actuality, there are foundational elements of their brand that need some work first.
Knowing who you are as a company, being clear about what you offer, and identifying your ideal audience all tie into branding, and it’s important to have a solid understanding of all these things before moving on to the visual aesthetic that fits best.
When you work with Oakes Creative House, we’ll walk you through building a visual identity start to finish. Your clients will be able to recognize you from your first handshake to your checkout page.
Our Services
Whether you’re starting from scratch or want a brand refresh, we will help you build a strong brand identity that truly captures who you are. Here’s an overview of our individual services.
Comprehensive Brand Package
Want to fully understand who you are and how to communicate with your audience? Need a deep dive into the visuals AND voice of your brand? Our comprehensive brand package is for YOU. We’ll not only give you everything included in the full brand package, but we’ll also provide photoshoot styling (photos sold separately), brand voice, an in-depth logo usage guide and more.
This is perfect for business owners who are ready to take control of their identity!
Full Visual Brand Package
Our full brand package is perfect for organizations that are ready to show up consistently and confidently online and off. Using the questionnaire, strategy session, and inspiration boards, we’ll identify the essence of who you are as a brand and translate that into the tangible visual elements you need.
(P.S. You need a brand BEFORE you build your website.)
Logo Design
If you’re just starting out or want to take a rebrand one step at a time, our logo design package is a great place to start. We’ll spend some time really getting to know you, a completely personalized experience! From there, we’ll build a logo that reflects who you are and who you serve.
Logo Refresh
Do you have a current logo but not the file formats you need? Or perhaps you love the look but want to change up the colors a bit? Or you’ve mocked up exactly what you want but need someone to turn your ideas into usable logo files? Our logo refresh takes what you have, cleans it up a bit, and converts your logo to vector format so it can be used anywhere or on anything.
Brand Voice
Are your words communicating what they should be? It may seem a bit like a silly question, but it’s an important part of your overall branding! For example, a lawyer, an elementary tutor, and a yogi all won’t communicate the same way. It’s important that you have an established practice of using consistent grammar, lingo, and language to ensure you’re connecting with the right audience!
Logo Store
As logo designers, we often run through several designs before landing on THE one for our client. But, what about those other designs? We put a lot of hard graphic design work into those, it’s sad to think they won’t see the light of day!
What if we could use those unique, unused logo designs and offer them to business owners who can’t afford the full custom design process? Now we can!
Visit our Logo Store to browse ready-made logo designs for your business.
Brand Photography
Dreaming of gorgeously styled images that mesh perfectly with your brand feel, colors, and mood? Let’s make it happen! We go well beyond headshots to provide a wide range of custom-styled photos that capture your brand’s aesthetic and help you stand out from the crowd.
(P.S. Stock images, while helpful, don’t cut it long term. Branded photos truly elevate your brand.)
Our Portfolio
Completed Brand Packages
We’ve worked with HVAC companies, travel agencies, produce providers and more. No two brands (or businesses) are the same!
Take a moment to look through some of our brand projects. We’ve loved being able to help each and every one of these clients build their brand from the ground up.
FAQs
A brand is your business’ visual identity. It allows your customers to understand who you are and what you do just by a glance. Every visual, physical, and verbal interaction you have with your customers is a piece of your brand.
It depends on the project. A full brand project could take a couple of months! An audit only a couple of weeks. We’ll give you an estimate at the top of your project.
Again, it depends on the project! Reach out to us with your budget or project inquiry and we’ll give you a quote based on the projects you need.
Even if you have an established client base, a brand helps you to continue to nurture those relationships as well as grow beyond them. You’ll gain and lose clients and customers over time. You want to remain consistent and stand firm in who you are and who you serve, to be a trusted source for your customers to come back to and recommend to others.
Branding Resources
Crystal’s Top 10 Graphic Design Tips
Want an inside look into the mind of Crystal herself? Explore her graphic design tips when DIYing any of your branding. Each tip is easy to implement, even if you’ve never designed a single thing in your life!
Brand Audit Worksheet
Audit your brand before you commit to a refresh! In the PDF, we guide you through a simple 3 part process to re-discover who your brand is and give you a few tips to make sure it is in alignment with your voice and aesthetic.
Personal Branding Course
Are you struggling to differentiate yourself and your business in a meaningful way? It’s time to change that narrative.
Our Personal Branding Course is designed specifically for entrepreneurs like you. This course isn’t just about learning the concepts of personal branding; it’s about applying them to create a brand that is authentically you.
