So often entrepreneurs start businesses out of necessity, but the necessity quickly turns into a passion that is hard to describe. All of my life I’ve struggled with friends and family giving me interesting looks for declining an invitation on a weekend because I am “working”.  The thing is, sometimes the work I am putting …

The world we live in today is busy, stuffed full of responsibilities and all of the ‘adulting’. The overwhelming response to this fullness has been the development of ‘life hacks’. They span across every facet of your life; hacks to improve your relationship, hacks to improve your health, your cooking, the amount of time you …

For as long as I can remember, I have had the privilege of being inspired over and over again by the entrepreneurs in my life. They seemed to always be working, but it was never really perceived as a bad thing. As a kid, I got to join in on the fun! I picked up …

Unique photographs are one the most powerful marketing tools you can add to your brand. Not only are photoshoots fun and freeing,  they allow you to capture the essence of your business… With any small business, it’s important to have a unique image. Often, the success of a small business has very little to do …

Vector files, high resolution, bleed, CMYK, RBG…more like WTH?! When starting off with a new client, I often ask for a vector file of their logo (if they have an existing one) and I am usually met with a response like… “A what?!” or a blank stare. There are so many technical terms thrown around when …

To wrap up this sequence on branding, I wanted to engage in a healthy discussion about competition.   While some of you may be amazing at tuning out the competition noise in your life, for most of us it is a constant struggle. Especially when it comes to making big decisions for your business, like establishing …