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The Blog

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Business Tips

I’m SO bad at sales!

Be honest, have you ever made a statement like this one? I would venture to guess that you have. I hear every day from business owners of all different backgrounds, industries and confidence levels just how bad they think they are at sales. There is a BIG misconception out there that you either “have it”

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Entrepreneurship

Walking through the hard

A few weeks ago, a group of women business owners and I were having a conversation about the unmotivated space we have found ourselves in recently. It seems like after pivoting through a pandemic, going back into a recession survival mode, working through more time at home with spouses and kids and losing our ability

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Business Tips

Make Marketing a Routine

Have you ever wondered what the #1 mistake business owners make when it comes to marketing? I bet you are thinking… not spending enough on Facebook ADs…. Or even… not having a good enough website……. Or maybe… not hiring the right marketing company to do it for them. Have you had these thoughts before? If

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woman reading pamphlet
Business Tips

Print vs Digital: How to decide!

As a marketing professional who works in both print and digital media, I am often asked by business owners, “When do I put something in print and when do I make it digital?” The answer is simple on paper, but a bit more complicated when you try to put it into practice. Print pieces =

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Business Tips

Hard truth: Your website is not about you

Because I love you and I care deeply about your business success… I’m going to give you a hard and honest truth here. Your website is NOT about you! Eek, did that sting a little? I’m so sorry!! But at the same time, I’m glad you are hearing it from me instead of hearing it

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Uncategorized

STOP making it hard for people to buy from you

There is a common thread that I see often when talking with business owners about why they hate sales. While putting together packages, service bundles, product bundles, specials, etc… has always come a bit second nature to me, I realize this is not the case for everyone. I believe that the majority of small business

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business owner and designer reviewing color samples
Business Tips

What is your brand’s visual language?

I hear so often from potential clients that they either aren’t ready to hire someone to work on a logo for them, or they waited so long because they felt they simply couldn’t give someone the right direction to achieve the results they wanted. Because they simply didn’t know what it was that they wanted!

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business owner looking up into the air thinking while working on worksheets
Business Tips

Making Deeper Connections

A year or so ago I attended a business seminar put on by a photographer in my local area. He has achieved such great success in his business that when he announced this event, I immediately purchased a ticket! I was engulfed in amazing content and inspiration throughout the weekend, but there was one section

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Business Tips

The best ways to gain insights from your customer base

As business owners we are all searching for ways to understand our potential customers better. After all, how can you truly connect with them when you aren’t really sure what lights their hearts on fire? This true connection at the end of the day can be the difference between success and failure in your business

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Crystal and Steven Oakes standing in kitchen smiling
Entrepreneurship

We took ourselves on a marriage retreat

Last December, Steven and I decided to make our very own, personalized marriage retreat just for the two of us. Ok maybe I decided, but in all honesty I have the most patient and amazing spouse who is “usually” up for anything I propose! Was there something major wrong with our marriage? No! But we

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Crystal Oakes standing in kitchen smiling and stiring a pot on the stove
Entrepreneurship

That one time I hosted Vegan Thanksgiving…

A few years ago, I volunteered to host Thanksgiving for my husband’s side of the family. Just to give you an idea of the landscape… We have 2 vegans, 1 vegetarian and a handful of meat eaters and me with all 23 of my food allergies. Year after year, I’ve watched the non meat eaters

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Crystal Oakes sitting on coach on cell phone
Business Tips

The Power of Authenticity

Just a handful of years ago, many of the small businesses I worked with were actively trying to look “bigger” in the marketing that they put out.  It was important at that time to seem more like a corporation than a small business. Then when it came to being a solopreneur – forget it! Talk

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LOVE YOUR BRAND AGAIN

Book a FREE
Discovery Session

Are you ready for a change from trying to do it all yourself– or agencies who don’t really “get your brand?” Oakes Creative House can do it all for you, your brand and your business! Isn’t it time to work with a TRUE partner who believes in your success?

logo design

Your brand is communicating in a visual language, do you know what tone it's speaking in? I know what it feels like to need some direction to find out what it is that your brand should truly represent. So I did something fun! I put together a little quiz for you to find out your brand’s style.

Who is this for?

💁‍♀️ Newbies who don’t even have a business name yet.

🤷🏼‍♀️ Business owners who have DIY’d their own branding up to this point.

🙋🏾‍♀️ Seasoned pros who just want to check to see if they are on track.