Unique photographs are one the most powerful marketing tools you can add to your brand. Not only are photoshoots fun and freeing,  they allow you to capture the essence of your business… With any small business, it’s important to have a unique image. Often, the success of a small business has very little to do …

Vector files, high resolution, bleed, CMYK, RBG…more like WTH?! When starting off with a new client, I often ask for a vector file of their logo (if they have an existing one) and I am usually met with a response like… “A what?!” or a blank stare. There are so many technical terms thrown around when …

To wrap up this sequence on branding, I wanted to engage in a healthy discussion about competition.   While some of you may be amazing at tuning out the competition noise in your life, for most of us it is a constant struggle. Especially when it comes to making big decisions for your business, like establishing …

I am so often asked for recommendations for everything from what books I read to which automation systems I have set up in my business. I am a researcher at my core and I love learning all the things, but I realize that not everyone is wired this way. Sometimes you just need someone you …

Burnout is a dirty word for everyone, but for entrepreneurs, it can flat out be detrimental.  Not only for your business but for your overall happiness. Most people fall into one of two categories: You either do nothing; are constantly giving up, procrastinating, not taking any action. You are often driven by the fear of …

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