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Business Marketing Done Right

You wouldn’t go on a road trip without a map (or GPS) — so why are you blindly tackling your businesses’ marketing without a blueprint?

After the Business Marketing Done Right Online Course, you’ll walk away with a customized, holistic marketing plan specific to your business in just 10 days. 

Take control of your marketing, take control of your business

You can be the best at what you do, but if you don’t have control of the marketing aspect for your business, it’s a guarantee you will struggle to achieve the results you want. You will struggle to meet your sales goals, make the money you truly wish to make and will end up with a business that runs you, instead of you running it. 

When you leave this piece of your business for other people to figure out, you end up double, sometimes triple doing the work! Imagine redoing your website over and over and over again because you haven’t defined your audience, message or visual branding! This could easily cost you upwards of $20,000+. Trust me when I say, there is a better way.

Guided Modules for
Intentional Planning

Now is the time to work smarter and not harder by building a solid foundation for your business! I’ve created the exact toolkit needed to guide business owners of any background through the process of crafting, honing and executing a holistic marketing strategy that drives leads and sales without all the uncertainty.

Hi, I’m Crystal!

I teach entrepreneurs how to improve their brand and create connection! Raised by serial entrepreneurs, I have such a heart for small businesses and the passionate people who create them. One of the biggest things I hear business owners struggle with is feeling like they have NO idea what they’re doing when it comes to marketing their business — and it’s not doing anything for their SALES!

Marketing and sales go hand-in-hand, but many entrepreneurs fail to bridge the gap between the two with a strategic plan. That’s why I created this course complete with a step-by-step guide to help you identify your unique goals, audiences, messaging and implementation. 

The truth is, you DON’T have to be a professional marketer, a tech junkie or graphic designer to take control of your marketing — all you need is a thorough understanding of your business and the right tools!


Mandi Briggs

Simply Mandi Coaching

Crystal’s holistic marketing roadmap was just what I needed! She helped me clarify the direction I was taking my business and gave me the confidence I needed to put myself out there. From mapping out my social content to creating a plan of action for my email campaign, Crystal helped me see how the marketing elements complimented each other to create an overall cohesive brand.

Crystal has helped me tremendously in how I get my message and business out to my audience. I was able to focus more on my social media output and my brand identity/strategy because of her guidance. Crystal has been a great mentor!

Caitlin Shogren

Modern Thumbprint

Crystal was a huge help in motivating me and giving me some guidance to actually become an entrepreneur! She helped coach out what was inside me all along! She helped me get out of dream land into a reality where I was actually marking off goals for my business. I am still in the beginning phases but thanks to Crystal I feel more confident than ever to dive into growing a successful business!

Helen Palmer

Helen’s Virtual Desk

Crystal is absolutely incredible and one of the most creative, kind, passionate and driven I’ve met. She has a heart for serving others and creating incredible tools and branding for businesses and she puts effort and passion into every single project and client. She is so talented, has the experience and background and credibility and puts so much soul into all she does.

Natalie Stephens

Personal Trainer

Are You Ready to Build Your Business Marketing Blueprint?

As a business owner, you know time is money. So stop wasting your valuable time ‘throwing spaghetti at the wall’ and waiting to see what sticks. With the right tools and plan, you can take your business to the next level and increase the margins that matter. 

In Business Marketing Done Right, each module is broken down into easily-digestible sections designed to be completed in 10 days or less. 

Plus, it’s packed full of everything you need to know about crafting your marketing blueprint, complete with video instruction and fillable worksheets to help you: 

What are you waiting for?

What You Get

$3,000 value $ 795
  • Lifetime access to the course + any updates down the road
  • Holistic marketing blueprint worksheets with action steps for implementation
  • Gain confidence in your ability to tackle your marketing (priceless)

Follow Along Group

When you purchase the course during this first launch you receive access to an exclusive group on Facebook designed as a follow along for the course! Crystal will be going live EVERY day from March 1 – March 12 to answer your questions about your progress on the course. 

This accountability group WILL finish the course in 10 days!


Yes! I designed this course to be self lead, but for my fellow go-getters out there you can absolutely complete it in 10 days or less. The accompanying workbook is your fill-in marketing plan! If you fill it out as you go following the video instructions, in just 10 days you will have a marketing plan for your business!

SUCH a great question and a common misconception! All too often, business owners put the marketing part of their business into someone else’s hands with little to no instruction as to what THEY are actually looking to achieve and what preferences they have. Marketing is an ever evolving part of your business and to be honest, it’s complicated! There are lots of potential avenues to consider even before diving into branding, messaging, foundational selling and more! 

As a business owner, I 100% believe that you need to take control of your marketing and gain a baseline understanding of the pieces and how they fit together. This allows you to make informed decisions when it comes to marketing your business, whether you are tackling the implementation or hiring someone like us to help! Remember, YOU are the leader!

You are right! There are a lot of great videos, books and free courses on marketing. However, I’ve found that it takes HOURS, DAYS and WEEKS to sift through the information and find teachers you connect with. I took my 15+ years of marketing experience and put together this course with YOU in mind. As a daughter of serial entrepreneurs, I worked hard to present this information in YOUR language! I took out the complicated marketing speak and came to the table with real, honest discussions for you to have with your business.

Absolutely! People buy from you when they know, like and trust you! This is where marketing comes in. Instead of “throwing spaghetti at the wall” and waiting to see what sticks, it’s time to put the pieces in the right order and tackle them with AUTHENTICITY! This course will help you do just that!

This course is packed full of everything you need to know about crafting your marketing blueprint, complete with video instructions and a fillable workbook to help you:

  1. Identify your marketing needs
  2. Create a mission and vision statement
  3. Set intentional marketing goals and objectives
  4. Set intentional sales goals, revenue goals and budgets
  5. Identify your ideal client and create your ideal client avatar
  6. Identify, narrow and refine your messaging
  7. Create intentional and defined branding
  8. Set mile markers and plans for future improvement
  9. Define your role
  10. Create an action plan designed for implementation

For this course launch, I am creating an exclusive Facebook group for those who purchase the course. This group is designed to be a follow along group to the course. We are going to finish the course in 10 days! Every day within that 10 day period, I will be available in the group for detailed Q&A. In fact, I’ll be available in the group for a full month for those who work ahead or lag behind. We will wait 60 days before archiving the group so that everyone who purchases the course can continue to work together on reaching completion and/or interacting as business owners! The group starts on March 1, 2022 so you have plenty of time to mark your calendars now!

No problem at all! The purpose of this course is to give you the right tools in your toolbelt to use as a business owner. This course is also designed to establish the marketing arm of your business. You see, even the most experienced marketing firm on the planet isn’t YOU! No one will ever be as passionate about your business as you are! It is your job to lead the freelancers and vendors you hire to do work for you with impactful information and informed decisions. You don’t have to know how to run your website in order to understand what it can do for you! 

This course will help you get the roadmap down pat, then you can decide who you need to pull in that will help you implement it!

The knowledge you will gain in this course will ultimately save you and your business SO. MUCH. MONEY! Bear with me for a second.

Average logo cost: $500-$1000

Average website cost: $2000 – $4000

Social media management for 1 year: $4800

Content Creation for newsletters only for 1 year: $7200

Average cost of hiring someone to create a marketing plan for you: $1500+

If you add this all up you could be spending upwards of $18,500 on having these marketing pieces tackled for your business – and that is just the first time doing them! Sadly, many businesses tackle these things two or three times because they weren’t done with intention the first time. Could you imagine having close to $40k back in your business by doing it right the first time?

For the cost of $495 you could go into these projects KNOWING you will do them right the first time because you have the knowledge to create them and/or direct someone to create them for you. In the end, you are saving so much money!

Intentional Goal Setting Mini Course

So many entrepreneurs struggle with stress, burnout, self-doubt and even reaching a point of feeling lost where nothing is getting accomplished.

The problem? You are pedaling TOO HARD trying to get ALL of the things done while still picking up new goals and tasks along the way. In reality, all you really needed was a solid plan with intentional goals to help you set action steps to keep you on track to reaching your dreams.

After our Goal Setting online course, you’ll walk away with a clearer vision of the future and a defined plan of action.

Take Back Your Time Mini Course

Do you often reach the end of your day or week, wondering where the time went or feeling like you accomplished nothing? Imagine what it would be like at the end of each month feeling like you actually took huge steps towards accomplishing your goals!

In the Take Back Your Time online course, we will dive into the most useful tactics and tips to help you take control of your schedule without it controlling you!

logo design

Your brand is communicating in a visual language, do you know what tone it's speaking in? I know what it feels like to need some direction to find out what it is that your brand should truly represent. So I did something fun! I put together a little quiz for you to find out your brand’s style.

Who is this for?

💁‍♀️ Newbies who don’t even have a business name yet.

🤷🏼‍♀️ Business owners who have DIY’d their own branding up to this point.

🙋🏾‍♀️ Seasoned pros who just want to check to see if they are on track.

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