OUR MARKETING FRAMEWORK
Introducing the Power of Strategic Marketing
Built for business owners, by business owners, we saw how marketing and strategic marketing have become different things over the years. Too many business owners and entrepreneurs waste their time and money on marketing tactics that simply don’t work, at least not in that order. But, not many business owners or entrepreneurs have been educated in the world of strategic marketing, so how could they know what they’ve never been taught?
That’s where our marketing framework comes in!
5 Phases to Growth
We believe in marketing education and helping you spend your money strategically.
We know that as a small business owner or solopreneur, you have the choice of any marketing agency that you want. Our “shtick” is that while we’re a business, we’re passionate about providing you the services you need, not just selling you work to get your business.
That being said, we have implemented this marketing framework to help you better understand our proven process and where you are in your journey.
All of our marketing services are founded in the following phases, but every marketing plan is unique. When you work with us, we give you unique guidance to ensure your marketing works FOR you!
Watch the FREE Masterclass!
01. Gathering
Gathering is the initial phase of building a brand, where the focus is on defining core elements and developing a solid marketing strategy. It’s essential to start in the gathering phase before you dive into a website or social media because it’ll save you time, money, and energy! Define who you are as a business, what you value and what you hope to accomplish so that every marketing material you create works toward a common goal. Lay the groundwork for a strong and cohesive brand presence!
- Marketing Plan
- Brand Voice
- Personal Branding
02. Foundations
Foundations involves establishing the essential visual and digital components of your brand. Once you’ve completed the gathering phase, you are ready to move on to building foundations. These foundational elements create a recognizable and cohesive brand identity! They define the look and feel of your brand and business, ensuring that you’re communicating what you intend to and not flying by the seat of your pants. They continue to drive your mission.
- Branding
- Print Materials
- Photo/Video
- Website
03. Serving
Serving focuses on connecting with clients and potential customers to foster trust and loyalty. No business grows without intentional connection and fully understanding your ideal audience. Since you established that ideal customer in phase 1, it’s time to get to know them better. Showing client appreciation through personalized gestures and sending regular email newsletters with updates and offers keep the audience engaged and valued! Happy customers are more likely to recommend you to others and/or come back to you!
- Sales Funnel
- Social Media
- Email Marketing
04. Expanding
Expanding involves implementing strategies to increase brand visibility and attract a broader audience. You’ve established your brand and business. It’s now time to grow! This phase helps your brand connect with a larger audience by turning your focus outward. Spend time studying your audience and reach out to them using strategic tactics, inviting them into your space.
- Blogging
- Search Engine Optimization
05. Volume
Volume focuses on scaling your brand through advanced strategies and partnerships. This is only done after the first four categories have been met! Investing in paid ads, both online and offline, helps reach a larger audience and drive conversions, building on your stellar brand presence. That’s why it’s important to have a solid brand and marketing routine in place before investing in paid ads or other more expensive investments. If you don’t have a functional, strategic website or social media, you’ll look unprofessional and lose a number of prospects.
- Paid Ads
- Strategic Partnerships
- Influencer Collaborations
- Events
- Public Relations (PR)
- Referral Programs
- Retargeting Campaigns
- Cross Selling Promotions
- Launch Campaigns
- Guest Blogging & Content Collaborations
- Webinars & Workshops
- Podcasting
- Outside Community Building
- Sponsorships
- Product Launch Campaigns
Why the Framework Matters
Let’s put it this way…
Would you feel confident purchasing a product from a business that started an instagram, but their brand lacks consistency and their website is a single landing page with a design that’s inconsistent with their social media and has very little information?
Probably not.
So what makes you think that YOU can build a business like that?
We don’t ask that to kill your growing business dreams, but rather to help you achieve them! The marketing framework gives you the transparent timeline we operate under and why we may recommend one service before another. From planning to leveling up, the framework allows you to invest in strategic marketing with confidence, rather than feel like you’re throwing money at random marketing tactics without direction.
A Custom Strategic Marketing Experience
The marketing framework is a general outline of key branding and marketing tactics that entrepreneurs can use to grow their business. While most of these tactics are applicable to most businesses, not every single business needs to move through the framework exactly as it’s laid out.
You would see decent results if you did. BUT, a custom roadmap will take you the extra mile.
Our Marketing Roadmap sessions allow you to invest in a custom marketing framework.
In this 1-hour session, we’ll dive into the ins and outs of your business and then provide you with a customized plan and quote for what it takes to execute.
Sound interesting?
Marketing Roadmap Masterclass
Put the framework to work by watching our Marketing Roadmap masterclass!
If you’re looking for actionable, strategic marketing tactics, this is a good place to start! Built with our marketing framework in mind, the masterclass is meant to help entrepreneurs understand the domino effect of marketing.
If you’re looking for a jumping off point, take this as your sign to invest in the masterclass and dive in!
Watch the FREE Masterclass!
The Framework in Action
Explore the work we’ve had the honor of completing for some pretty incredible clients, all of whom are at different stages in the framework. Whether you’re starting from scratch, or are hoping to dive into SEO, there’s someone else who has been where you are now.
Want to level-up your marketing expertise?
Foundational Marketing Education
As a business owner, you don’t have to be responsible for all of your marketing, but you should be educated in what it is and how it works. Take a look at our free and low-cost educational opportunities to invest in your ongoing education and power as a business owner.
