Level up your brand with a professional and strategic approach to all things visual
Our branding philosophy
Your brand consists of every touch point that customers have with your company. Every single one — from the logo on your business card to the reception area of your office to how you answer the phone to the packaging of your product.
Branding is a big deal! We often have clients come to us thinking they need a website or social media help, but in talking with them, we realize there are some foundational elements of their brand that we need to work on first.
Knowing who you are as a company, being clear about what you offer, and identifying your ideal audience all tie into branding, and it’s important to have a solid understanding of all these things before moving on to the visual aesthetic that fits best.
Once we get to the visual aesthetic, the logo is the first step. While the logo is only one piece of your brand, is a key foundational element. A logo sets the visual tone for almost every other element that goes into your brand. When done right, it communicates WHO you are as a brand so you can attract the right customers.
Sounds pretty important, right? It is! Getting the logo right is critical because so many other things flow from it. If we can offer one piece of advice to businesses, it’s this: Do not skimp on your logo design! Your logo design is one of the most important investments you can make because it sets the visual foundation of your brand.
Our team can help guide you through every step of the process to create a logo and a brand you and your customers will love.
Ready to get started?
Let’s do this! Check out our packages below and book a discovery call so we can learn more about your branding and business goals
Full Brand Package
Taking your brand to the next level can mean a lot of different things. However, in marketing it often means moving in the opposite direction than you think! So often someone comes to me needing a website before they have photos of their products, know who they are as a company or have any branding elements. Or, someone comes to me who has a logo, but no idea how to use it in other elements of their brand. If this is you, it may be time to level up your brand by taking it back to basics – your branding!
Our full brand package is perfect for organizations that are ready to show up consistently and confidently online and off. Using the questionnaire, strategy session, and inspiration boards, we’ll identify the essence of who you are as a brand and translate that into the tangible visual elements you need.
- Business Card
- Note Card
- Post Card
- Gift Certificate
- Sticker Design
- Thank You Card
- Digital Newsletter Design with MailChimp
- Social media profile & cover images
* All brand collateral items include 1 revision round. Extra revision rounds will be billed at our current hourly rate.
Do you already have a logo you LOVE but want to level up your overall branding? You can drop the logo pieces but keep the rest of the full brand package and get an awesome discount!
Your logo serves as the foundation for your brand and your company’s aesthetic. If you’re just starting out or want to take a rebrand one step at a time, our logo design package is a great place to start. We’ll talk about your ideal customer and their aesthetic and create three initial concepts for your logo design. From there, we refine the chosen concept to create a logo you love.
Do you have a current logo but not the file formats you need? Or perhaps you love the look but want to change up the colors a bit? Or you’ve mocked up exactly what you want but need someone to turn your ideas into usable logo files? Our logo refresh takes what you have, cleans it up a bit, and converts your logo to vector format so it can be used anywhere or on anything.
This package requires that you have either a mockup of the logo you want or an existing brand with a style you like that simply needs a quick refresh.
How does it work?
This phase kicks off when either the questionnaire is received or the kick off meeting takes place.
In this phase we will:
If you purchased the full brand package, we will schedule and hold your pinterest board collaboration meeting here.
This phase is where the creatives go to work putting together the visual concepts for your brand! We do our best to represent the various styles that we discussed with you and to show you concepts that are different from each other in order to help navigate a direction to take your brand.
We will send you a concept presentation containing 3-5 concepts for your logo.
Depending on the number of revisions your package came with, we will take your revisions and tweak the logo concepts until you land on THE ONE!
We will export your logo files in every format imaginable and send you a Dropbox link to access them. Be sure to download these files within 30 days as they do expire and there will be an extra fee for re-exporting them.
If you purchased the full brand package, you selected 3 items from our list of brand collateral options. You will also receive a secondary logo and style guide for your brand. All of these assets are covered in this phase. You will receive up to 2 revision rounds for each brand collateral item.
Online Brand Store
Don’t have a current logo or solid idea of what you want? Check out our Brand Store, where we have more than 100 pre-designed logos for you to explore. Pick your favorite and get one round of revisions to update the colors and the text to fit your business. All logos in the Brand Store are priced at $300.
Brand Audit - $250
Is your brand meeting the needs of your ideal customer? Are there pieces of your brand that feel like they’re out of alignment but you’re not quite sure where to start with fixing it? It is HARD to look objectively at your own brand sometimes. We get it, and we can help. Our brand audit takes an expert look at all aspects of your brand and offers written recommendations to achieve better brand alignment and consistency.
Investment starts at $750
Dreaming of gorgeously styled images that mesh perfectly with your brand feel, colors, and mood? Let’s make it happen! We take the worry of creating the perfect shoot off your shoulders and help you and your brand shine through a styled shoot. This goes well beyond headshots to provide a wide range of custom-styled photos that capture your brand’s aesthetic and help you stand out from the crowd.
We also offer styling only services! If you already have a friend, family member, or photographer who will be behind the camera but still need some help styling your shoot, let’s chat. Our years of experience with branding and styling will make sure your brand shines during your shoot.
Not sure which service is right for you? We can help you decide during a free discovery session.
We love this quote from Margie Clayman: “Branding is the encapsulation of a company’s mission statement, objectives, and corporate soul as expressed through the corporate voice and aesthetic.” Your brand is the total experience. Your logo is just one piece of your brand, but it’s an important one. If your brand were a pizza, the logo would be the crust. Start with a solid logo and add additional elements to your brand on top of that solid foundation. The logo is often the first impression of your brand that catches someone’s eye, and then they experience the rest of your brand as they engage with you over time.
If you need another round of revisions, we will charge our standard hourly rate for anything outside the quoted project scope. The good news is, you’ll never be surprised by the additional fee. We’ll communicate if something’s outside the project scope and give you an estimate on cost before we do the work.
We strongly believe every brand should have professionally styled photography to carry your brand message through to your images. Think about the brands you love most. What draws you to them? If the images they share are part of what draws you in, think about what professional brand images could do for your brand.
It’s easy to look at someone else’s feed and think they’re just a natural behind the camera. But that’s rarely true! Branded photo shoots take a LOT of planning and work. So much goes on behind the scenes before shoot day, and that preparation is what leads to great images. We pay attention to the details and develop a great shot list so you can show up and just be yourself!
High-quality branded images are a great way to show your unique style, but we know most brands still need to use some stock photography here and there. Yes, you CAN use your own branded images plus stock photos that flow with the style of your photoshoot to create a cohesive look. Our brand package includes a stock photo collection of example photos to help you learn what to look for when choosing stock images.