PHASE 2: FOUNDATIONS
Branding Services Pricing
Level up your brand with a professional and strategic approach to all things branding
Our branding philosophy
Your brand consists of every touch point that customers have with your company. Every single one — from the logo on your business card to the reception area of your office to how you answer the phone to the packaging of your product.
Branding is a big deal! We often have clients come to us thinking they need a website or social media help, but in talking with them, we realize there are some foundational elements of their brand that we need to work on first.
Knowing who you are as a company, being clear about what you offer, and identifying your ideal audience all tie into branding, and it’s important to have a solid understanding of all these things before moving on to the visual aesthetic that fits best.
Once we get to the visual aesthetic, the logo is the first step. While the logo is only one piece of your brand, is a key foundational element. A logo sets the visual tone for almost every other element that goes into your brand. When done right, it communicates WHO you are as a brand so you can attract the right customers.
Sounds pretty important, right? It is! Getting the logo right is critical because so many other things flow from it. If we can offer one piece of advice to businesses, it’s this: Do not skimp on your logo design! Your logo design is one of the most important investments you can make because it sets the visual foundation of your brand.
Our team can help guide you through every step of the process to create a logo and a brand you and your customers will love.
Comprehensive Brand Package
$3500
6-8 Weeks
Want to fully understand who you are and how to communicate with your audience? Need a deep dive into the visuals AND voice of your brand? Our comprehensive brand package is for YOU. We’ll not only give you everything included in the full brand package, but we’ll also provide photoshoot styling (photos sold separately), brand voice, an in-depth logo usage guide and more.
- Full brand package + 5 collateral items ($1800 value)
- Strategy session + Pinterest board collaboration (1 hour)
- Logo Design (3 concepts + 2 weeks of revisions)
- Secondary logo design
- Custom brand icon & favicon
- Color palette design (5-7 colors on average)
- Typography selection (2-3 font combinations)
- 1-2 brand patterns or textures
- Brand Collateral Selections
- Business Card
- Letterhead
- Postcard Pack (3 designs)
- Gift Certificate
- Sticker Pack
- Digital Newsletter Design with MailChimp
- Social media profile, cover images & template set
* All brand collateral items include 1 revision round. Extra revision rounds will be billed at our current hourly rate.
- Photoshoot Styling ($375 value)
- Expanded Logo Usage Guide ($300 value)
- Brand Voice ($750 value)
- Initial kick-off call
- Brand voice overview
- Audience analysis
- How to use your brand voice
Full Visual Brand Package
$2000
4-6 Weeks
Our full brand package is perfect for organizations that are ready to show up consistently and confidently online and off. Using the questionnaire, strategy session, and inspiration boards, we’ll identify the essence of who you are as a brand and translate that into the tangible visual elements you need.
- Thorough brand identity questionnaire
- Strategy Session + Pinterest board collaboration (1 hour)
- Logo design (3 concepts + 2 weeks of revisions)
- Secondary logo design
- Custom brand icon & favicon
- Color palette design
- Typography selection (2-3 font combinations)
- 1-2 Brand patterns or textures
- PDF brand style guide (includes RGB, CMYK & HEX colors, typeface names, and color usage instructions)
- Your choice of 3 brand collateral designs:
- Business Card
- Letterhead
- Postcard Pack (3 designs)
- Gift Certificate
- Sticker Pack
- Digital Newsletter Design with MailChimp
- Social media profile, cover images & template set
* All brand collateral items include 1 revision round. Extra revision rounds will be billed at our current hourly rate.
Logo Refresh Option
Do you have a current logo but not the file formats you need? Or perhaps you love the look but want to change up the colors a bit? Or you’ve mocked up exactly what you want but need someone to turn your ideas into usable logo files? Our logo refresh takes what you have, cleans it up a bit, and converts your logo to vector format so it can be used anywhere or on anything.
*Accepted on a case by case basis
Research Phase – 1 week
This phase kicks off when either the questionnaire is received or the kick off meeting takes place.
In this phase we will:
- Review the answers to your questionnaire information (written or verbal) and follow up with any other questions we might have.
- We will research your competitors and their branding.
- We will research your style and create an internal idea board for concepts.
If you purchased the full brand package, we will schedule and hold your pinterest board collaboration meeting here.
Logo Phase – 2-3 weeks
This phase is where the creatives go to work putting together the visual concepts for your brand! We do our best to represent the various styles that we discussed with you and to show you concepts that are different from each other in order to help navigate a direction to take your brand.
We will send you a concept presentation containing 3-5 concepts for your logo.
Revision Phase – 1-3 weeks
Depending on the number of revisions your package came with, we will take your revisions and tweak the logo concepts until you land on THE ONE!
Delivery Phase – 2-7 Days
We will export your logo files in every format imaginable and send you a Dropbox link to access them. Be sure to download these files within 30 days as they do expire and there will be an extra fee for re-exporting them.
Brand Design Phase – 1-2 weeks
If you purchased the full brand package, you selected 3 items from our list of brand collateral options. You will also receive a secondary logo and style guide for your brand. All of these assets are covered in this phase. You will receive up to 2 revision rounds for each brand collateral item.
Logo Store
As logo designers, we often run through several designs before landing on THE one for our client. But, what about those other designs? We put a lot of hard graphic design work into those, it’s sad to think they won’t see the light of day!
What if we could use those unique, unused logo designs and offer them to business owners who can’t afford the full custom design process? Now we can!
Visit our Logo Store to browse ready-made logo designs for your business.
Brand Photography
Dreaming of gorgeously styled images that mesh perfectly with your brand feel, colors, and mood? Let’s make it happen! We go well beyond headshots to provide a wide range of custom-styled photos that capture your brand’s aesthetic and help you stand out from the crowd.
(P.S. Stock images, while helpful, don’t cut it long term. Branded photos truly elevate your brand.)
- Styling & planning call prior to shoot
- Pinterest board collaboration
- Shot list created by our team
- Props list sent to you to purchase
- 2 hours of shooting
- Day-of styling support
- Light edits on all photos
- High resolution digital files delivered in downloadable link
FAQs
We love this quote from Margie Clayman: “Branding is the encapsulation of a company’s mission statement, objectives, and corporate soul as expressed through the corporate voice and aesthetic.” Your brand is the total experience. Your logo is just one piece of your brand, but it’s an important one. If your brand were a pizza, the logo would be the crust. Start with a solid logo and add additional elements to your brand on top of that solid foundation. The logo is often the first impression of your brand that catches someone’s eye, and then they experience the rest of your brand as they engage with you over time.
If you need another round of revisions, we will charge our standard hourly rate for anything outside the quoted project scope. The good news is, you’ll never be surprised by the additional fee. We’ll communicate if something’s outside the project scope and give you an estimate on cost before we do the work.
We strongly believe every brand should have professionally styled photography to carry your brand message through to your images. Think about the brands you love most. What draws you to them? If the images they share are part of what draws you in, think about what professional brand images could do for your brand.
It’s easy to look at someone else’s feed and think they’re just a natural behind the camera. But that’s rarely true! Branded photo shoots take a LOT of planning and work. So much goes on behind the scenes before shoot day, and that preparation is what leads to great images. We pay attention to the details and develop a great shot list so you can show up and just be yourself!
High-quality branded images are a great way to show your unique style, but we know most brands still need to use some stock photography here and there. Yes, you CAN use your own branded images plus stock photos that flow with the style of your photoshoot to create a cohesive look. Our brand package includes a stock photo collection of example photos to help you learn what to look for when choosing stock images.
Phase 2: Foundations
Branding is in the Foundations Phase
As a part of the Foundations Phase, Branding is essential to establishing your visual and digital presence. These foundational elements create a recognizable and cohesive brand identity! They define the look and feel of your brand and business, ensuring that you’re communicating what you intend to and not flying by the seat of your pants.
Other services in this phase include:
- Print Materials
- Photo/Video
- Website
