Consistency is key. Point blank.
Let me explain!
Perfection should not be your goal.
ESPECIALLY when it comes to marketing. Why? If you’re seeking perfection, you’ll never feel ready to jump in. You’ll constantly be stopping and starting, fighting for something that is just out of reach, when, in reality, your best, college try is all you need.
Instead, pursue consistency.
Pursue consistency in your…
✨ Social Media
If you simply wait for inspiration to strike, you’ll leave your customers a lot to be desired. Publishing a blog post once every 8 months, posting on social media once every 3 weeks or holding on to your website that was built in 2010 (yeah, that’s too long without a refresh) makes you look unprofessional and untrustworthy. When your customers look you up and aren’t able to find more than one piece of recent, relevant content, they’re likely to jump to the next provider. If you prioritize consistency, your digital presence will be lively. You will be recognized as an expert in your industry. You will breathe a sigh of relief having been freed from the shackles of perfectionism.
What does consistency look like?
There are a few practices you can implement to make sure your marketing is consistent!
- Set timelines – this will help you and your clients know what to expect and when they can expect to hear from you. For example, post a blog once a month and post on social media 3x a week.
- Plan ahead – even if you have a set number of posts you want to hit a week, if you are waiting until the day of, you’re likely to forget or skip and fall off track.
- Set guidelines – in addition to frequency, consistency is also important within your content. Make sure your voice is the same across all platforms. Use the same colors. Stick with your brand!
DISCLAIMER: You should still feel good about your marketing. We are advocates for pushing out content with proper grammar and engaging design. BUT, our tastes (and technology) change way too frequently to be overly concerned about perfection. At the end of the day, consistency is what is going to grow your marketing reach.
Evaluate Your ROI
After you’ve established your brand guidelines and set some consistent dates for pushing out content, you can take a look back at how your content is performing. Feel free to play around with when your customers best receive content. Add an additional weekly post if needed. But, remember, your value and productivity is not found in perfection! Adjust your marketing schedule as needed and stick to it!
Trouble Getting Started?
Sometimes you are just too overwhelmed to set a schedule and stick to it on your own. If you’re in the market for professional marketing help, we are just a phone call away. Get on our books!
Remember – you are so much more than words on a page or pictures in a feed. You may need some practice when it comes to consistent marketing, but it is within your reach! Stick to your plan, and you’ll find yourself killing it in no time.