Client: Frontline Comfort
Headquarters: Oklahoma City, OK
Industry: Heating and Air Service
Founded by Ross Kupiec in 2017, Frontline Comfort initially operated as a one-man HVAC service provider. In its early years, the company relied on Ross’ self-designed graphics and website, lacking a cohesive brand identity. Ross recognized that he needed professional marketing help to achieve the robust marketing success he hoped for.
This case study explores how Frontline Comfort partnered with our team at Oakes Creative House (OCH) to transform their brand and marketing strategy, resulting in increased brand recognition, customer engagement, and business growth.
The Search for Expertise:
Before being officially introduced to our team, Ross had heard of Crystal Oakes through his brother-in-law, who had worked with her years before. While he was aware of Crystal’s marketing expertise and knew he needed help with Frontline Comfort, he hesitated to collaborate with someone simply based on a friend-of-a-friend connection. Ross wanted to invest in genuine, strategic marketing that would propel his business to new heights.
After agreeing to a discovery call with her, Ross was impressed by Crystal’s expertise and ability to lay out a plan for his marketing.
Following the completion of the rebrand, we revamped the Frontline Comfort website to be engaging, easy-to-use and informative.
We created an industrial, yet engaging brand for Ross at Frontline Comfort, including a logo, fonts, and brand colors.
Including SEO blogs, newsletters and Nextdoor ads, we’ve positioned Frontline Comfort in his market to attract customers who would benefit from his business.
“I feel like I’m misunderstood often. Oakes Creative House has taken my crazy ideas and put them on paper in a way no one else has. You translate my thoughts well. Your communication has been very good. Everything you create is unique and good quality.” - Ross Kupiec
The Run Down
Lacking Brand Identity: Frontline Comfort needed to establish a distinct brand identity that resonated with its target audience
Limited Marketing Expertise: Ross recognized the need for professional marketing expertise but was initially hesitant due to past experiences.
Discovery and Partnership: Initially hesitant, Ross was impressed by Crystal’s ability to answer challenging questions about marketing and articulate her philosophy. We began work on a plan!
Brand Identity Transformation: We started with a brand identity package, helping Frontline Comfort evolve into the brand it is today. The final brand identity, different from the typical red, white, and blue HVAC companies, included a rustic style unique to Frontline Comfort.
Website Revamp: After establishing the brand identity, Frontline Comfort underwent a comprehensive website revamp. Our team ensured a hassle-free process for Ross.
Newsletter Marketing: We introduced monthly newsletters, which quickly showed a positive return on investment (ROI). These newsletters provided tips, answered FAQs, and ultimately prompted inquiries.
SEO Blogs: Building a sales-driven website increased sales, but it was important to continue to grow. SEO blogs increased their findability in Google, answering questions asked by their ideal audience.
Paid Ads: Consistent, branded ads on Nextdoor effectively engaged the local community, resulting in increased call volume.
Increased Traffic and Sales: Frontline Comfort has seen increased website traffic and a rise in online bookings. This transformation helped the company evolve from a one-person operation to a full-fledged business.
Improved Online Scheduling: The website updates, including changes to descriptions and images on the booking page, reduced scheduling errors and led to more efficient customer inquiries.
Positive ROI from Newsletters: Monthly newsletters led to a significant increase in customer inquiries and service requests.
Enhanced Brand Recognition: The new brand identity, marketing materials, and consistent branding on platforms like Nextdoor have elevated Frontline Comfort’s brand recognition and reputation in the community.
Looking Toward the Future
We look forward to continuing to grow Frontline Comfort’s marketing strategy and public reputation. It’s been a pleasure generating ideas together to establish a brand identity Ross and his team are confident in. Together, we aim to increase brand awareness and further distinguish them in the heating & air market.
Our collaboration goes to show that entrusting marketing in the hands of professionals, and establishing a working relationship where strategies are collaborative, transforms local and small businesses into a recognizable brand that stands out from the competition.
THE FINISHED RESULTS
- Logo Design
- Website Design
- Email Marketing