When thinking about this month’s topic of branding for businesses, the writing just flowed off the page – logos, colors, images, voice… your brand is EVERYTHING! Yada, yada, yada…
However, when I turned the topic around to a general audience it got me thinking, what does the term “brand” mean for every person, not just businesses?
After a bit of soul searching, I found it! Your image, the way you act around others, the way you treat others, the way you position yourself for success, the manner in which you carry yourself – THIS is Your PERSONAL Brand!
Naturally, many of you are probably already starting to dive into the deep black hole of comparison.
DO 👏🏻 NOT 👏🏻 DO 👏🏻 IT!
We aren’t talking about the popular girl from high school today, we aren’t talking about your neighbor who is in perfect shape and we dang sure aren’t talking about that couple you see on social media every night who always seems to have their stuff together. Today, we are talking about YOU and what YOU can do to improve your personal brand.
I’ve broken down the 5 areas in which your personal brand may need a second look and a few ideas of how to re-energize this area of your life if you are struggling here.
No, I am not talking about being a size 2 or wearing the most expensive clothes. I’m talking here about having a personal style and image that reflects WHO you are on the inside. A few questions to ask yourself:
- Does your body put off the image that you wish people to see? If not, it may be time to re-evaluate. I’m not even talking about a hard-hitting trip to the gym multiple times a week. For me and my crazy medical issues, I went down an almost 2 year long journey of eliminating 23 foods from my diet to end up having the appearance that I want. You want to talk dairy-free recipes? I got you!
- Does the clothing that you wear reflect the person you are inside? My main reason for asking this is because I cry a little inside each time I see a gorgeous woman wearing something too short or too tight to try and look younger or a man wearing the “cool” clothes that don’t really fit his personality just to try and fit in. I’m not talking about spending a ton of money, start with a simple audit of your closet and donate anything that doesn’t reflect WHO you are!
- Are you hiding behind a bad haircut? Not sure how to do your makeup to make those gorgeous eyes shine? When you take the steps to put yourself together, you feel better! It’s science… or something. 🤷🏼♀️
2. Your Attitude
This may be a touchy one, but seriously YOU are in charge of the way you treat others AND the attitude you have towards yourself. Maybe now is the time to tell that little voice inside to SHUT the heck up! The way you act around other people is the most DIRECT reflection of your personal brand there is. How do you want to be known? What qualities do you want to show to the world? It only takes a second to pause in the car and tell your attitude who’s boss before meeting someone today. Take the time, it’s worth it.
My latest trick? I have a “New Mood” playlist that I tell Alexa to play at any time of day when I’m in need of a serious attitude change. Read an email that rubbed me wrong, woke up on the wrong side of the bed, feeling grumpy after a long day of work – “Alexa! Play my New Mood Playlist” I kid you not, after the first song, my entire demeanor has changed.
3. Your Competency
Do you often get down on yourself because you don’t know or understand something? Well Sis, maybe it’s time to pick up a book! Enroll yourself in YouTube University! Just because no one taught you the “right” way to do something or you didn’t have a “formal” education in a certain subject does not mean it is too late to learn.
Self-Education is EVERYTHING! Half of what I know I taught myself! If you tell yourself you can’t succeed or “hang with that crowd” because you aren’t smart enough – now is the time to change the trajectory of your life. When you let go of that excuse there is literally nothing you can’t achieve through self-education.
4. Your Voice
While your attitude may drive your voice, if you don’t know WHO you are it may be time for a little self-reflection. The voice you carry with you each and every day – not just the one inside you, but the one you use out loud too – is so important to your personal brand. This is where you get to tell the world where your heart is!
To the people that watch you on social media, to your daughter who is looking up to you, to your spouse who is looking to you for inspiration – you owe it to them to bring the REAL you to the table. The stressed out version of you, the one who is quick to judge and quick to snap is NOT the real you.
If you find yourself in this constant loop where the YOU that you are putting out isn’t authentic it may be time to do the work to find yourself again. Just as any major brand has to re-evaluate where they’re at and re-launch themselves to align back with who they are – YOU can do this too.
5. Your Goals
When was the last time you sat down to make sure the direction you are headed is the one that lights your heart on fire? It’s easy to get stuck in the day to day of what we feel like we HAVE to do, but do we really have to?
You are in control of your life! If something isn’t working, change it! The last thing you want to do is find yourself 5 years from now so far down a path that you didn’t even want. Take the time, do the work to find out where you want to be and WHO you want to be at different stages in your life. When new opportunities come up – don’t make the decision based off of who you are now, make the decision to say yes or no based off of who you WILL BE then.
Personally, I have reinvented myself more times than I can count and every single time it feels better than the last. I don’t know who needs to hear this today, but YOU GOT THIS! You are in control of your life, now is the time! Become the YOU that you want reflected in your personal brand.