Marketing vs Branding. I get asked all of the time, is there really a difference? I could give you the long drawn out answer of why there is but let’s keep it short and sweet:
Marketing: the action or business of promoting and selling products or services, including market research and advertising.
Branding is the encapsulation of a company’s mission statement, objectives, and corporate soul as expressed through the corporate voice and aesthetic. – Margie Clayman
Let me guess? As the owner of an ever-growing and changing business, you focus most of your time on marketing. Your #1 goal is to get your product and service in front of potential customers because that is ultimately what brings in revenue, right?
However, if your brand isn’t shouting from the rooftops WHO you are, you are much less likely to find those clients who feel the same way you do.
The goal is not to convince a potential customer that they should do business with you, but instead, the goal is to present yourself in a way that these potential lovers of your brand can’t help but push the BUY button! They should feel that they are missing out on something big by NOT buying your product or service. The first and I would argue the most important step to this is making sure you have a brand in which your customers can find themselves in.
Now is the time to stop wasting your precious time and hard earned money on marketing efforts that are getting you nowhere. There 100% is a time and place for marketing, but you have to jog before you run and at times during the marathon, you need to slow your pace and re-evaluate the plan to get to the finish line. Take a second and think – is it time for me to re-evaluate?
Just like you go to the doctor for a checkup – your brand needs a wellness exam too, and maybe throw in a spa day for good measure! 🙂 This is NOT a bad thing! This means that you are aware of the fact that your company is changing and growing (sometimes at a very fast pace) and maybe that your ideal clientele is changing, growing up, wanting more, etc…
But how do we fix this problem right? It’s easy! Download this quick and easy freebie to Find Your Brand’s Soul Again!
In the PDF I will guide you through a simple 3 part process to re-discover who your brand is and give you a few tips on how to evaluate what you are putting out there to make sure it is in alignment with your voice and aesthetic.
Find Your Brand's Soul Again
Realigning a brand with the heart and soul of a company’s mission is not new! Amazing companies do this often!
Just take a look at these important re-brands from this past year
Need a bit of help in realigning your goals and seeing where you are out of touch with your ideal audience? An outside perspective is GOLD in this type of exercise! Schedule a guided brand audit with me today where we will work through this worksheet, review what you have put out in the world and discuss why it does or does not align with the heart and soul of your brand!
Guided Brand Audit
Your brand deserves the time and attention it takes to make sure it is attracting the right customers! You may be thinking, my brand is fine! I have a logo. However, this is far from the truth. A logo and the visual elements that go along with it are referred to as a brand identity. Branding, however, is the overall personality and presence of your business. Don’t forget the solution is easy. In this simple worksheet you can take an objective look at your brand and if you are struggling, let’s set up a guided brand audit so I can guide you through the process.
2 – 1 hour zoom (video) calls = $200