Digital marketing is all about building your company’s online presence and driving people to your website for more information or to make a purchase.  It consists of social media marketing, blogging, email marketing, digital advertising, search engine optimization (SEO) and more!  I often work with business owners who have a very hard time simply finding …

What would you like for your business to achieve during the coming year? Improve your brand image and clarify your message? Create a visual cohesiveness for your customers’ experience? Stop having to constantly put out fires and actually work on your business? Start a social media campaign? New website? While it’s great to think about changes …

Marketing vs Branding. I get asked all of the time, is there really a difference? I could give you the long drawn out answer of why there is but let’s keep it short and sweet:

Your image, the way you act around others, the way you treat others, the way you position yourself for success, the manner in which you carry yourself - THIS is Your PERSONAL Brand!

Let me see if this is accurate – you probably find yourself pulled in a million directions, on a regular basis? Feeling exhausted at the end of the day, not quite sure of what you actually accomplished? Constantly feeling like you are disappointing those around you – because you just can’t be everything to everyone …

You may think it’s easy to put yourself in your customer’s shoes, but is it really? Let’s think for a second about the thought process a customer goes through in making a decision.  First, the customer wants to solve a problem in their life and they hear about your company. Then, they visit your website in order to …