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The Blog

Business Tips

The best ways to gain insights from your customer base

As business owners we are all searching for ways to understand our potential customers better. After all, how can you truly connect with them when you aren’t really sure what lights their hearts on fire? This true connection at the end of the day can be the difference between success and failure in your business

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Crystal and Steven Oakes standing in kitchen smiling
Entrepreneurship

We took ourselves on a marriage retreat

Last December, Steven and I decided to make our very own, personalized marriage retreat just for the two of us. Ok maybe I decided, but in all honesty I have the most patient and amazing spouse who is “usually” up for anything I propose! Was there something major wrong with our marriage? No! But we

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Crystal Oakes standing in kitchen smiling and stiring a pot on the stove
Entrepreneurship

That one time I hosted Vegan Thanksgiving…

A few years ago, I volunteered to host Thanksgiving for my husband’s side of the family. Just to give you an idea of the landscape… We have 2 vegans, 1 vegetarian and a handful of meat eaters and me with all 23 of my food allergies. Year after year, I’ve watched the non meat eaters

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Crystal Oakes sitting on coach on cell phone
Business Tips

The Power of Authenticity

Just a handful of years ago, many of the small businesses I worked with were actively trying to look “bigger” in the marketing that they put out.  It was important at that time to seem more like a corporation than a small business. Then when it came to being a solopreneur – forget it! Talk

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business woman sitting cross legged on a bed writing on her laptop
Business Tips

Unpopular Opinion: You are missing the point of marketing

I have a friend who I’ve known for years. When he decided to venture out and start his own business, he gave me a call to talk about his branding and marketing. While you would think this would be typical to call someone he knew, I also knew that he could have chosen someone closer

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white desk with computer screen with website pulled up and camera on the desk
Business Tips

Is it time for a new website?

When you started your business, I’ll bet you didn’t think you would have to wear as many hats as you currently do. Dang it this can be challenging sometimes right? A prime example of this, designing and managing your own website! You aren’t a web designer amiright? But I totally get it, how the heck

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lizard sitting on top of a rock
Business Tips

Maybe it’s time to break up with your business?

So often entrepreneurs start businesses out of necessity, but the necessity quickly turns into a passion that is hard to describe. All of my life I’ve struggled with friends and family giving me interesting looks for declining an invitation on a weekend because I am “working”.  The thing is, sometimes the work I am putting

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designer working on computer at desk in an office
Business Tips

Business Hacks

The world we live in today is busy, stuffed full of responsibilities and all of the ‘adulting’. The overwhelming response to this fullness has been the development of ‘life hacks’. They span across every facet of your life; hacks to improve your relationship, hacks to improve your health, your cooking, the amount of time you

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sign hanging on a wall that says 2%
Entrepreneurship

Among the 2%

For as long as I can remember, I have had the privilege of being inspired over and over again by the entrepreneurs in my life. They seemed to always be working, but it was never really perceived as a bad thing. As a kid, I got to join in on the fun! I picked up

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Crystal Oakes standing against a wall smiling with hands on her hips
Business Tips

Photoshoots: What NOT to Wear

Unique photographs are one the most powerful marketing tools you can add to your brand. Not only are photoshoots fun and freeing,  they allow you to capture the essence of your business… With any small business, it’s important to have a unique image. Often, the success of a small business has very little to do

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business woman sitting in green chair holding color samples and coffee cup
Business Tips

Glossary of print and design terms

Vector files, high resolution, bleed, CMYK, RBG…more like WTH?! When starting off with a new client, I often ask for a vector file of their logo (if they have an existing one) and I am usually met with a response like… “A what?!” or a blank stare. There are so many technical terms thrown around when

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photographer holding camera up to her eye and smiling
Business Tips

Why your competition doesn’t matter

To wrap up this sequence on branding, I wanted to engage in a healthy discussion about competition.   While some of you may be amazing at tuning out the competition noise in your life, for most of us it is a constant struggle. Especially when it comes to making big decisions for your business, like establishing

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LOVE YOUR BRAND AGAIN

Book a FREE
Discovery Session

Are you ready for a change from trying to do it all yourself– or agencies who don’t really “get your brand?” Oakes Creative House can do it all for you, your brand and your business! Isn’t it time to work with a TRUE partner who believes in your success?

logo design

Your brand is communicating in a visual language, do you know what tone it's speaking in? I know what it feels like to need some direction to find out what it is that your brand should truly represent. So I did something fun! I put together a little quiz for you to find out your brand’s style.

Who is this for?

💁‍♀️ Newbies who don’t even have a business name yet.

🤷🏼‍♀️ Business owners who have DIY’d their own branding up to this point.

🙋🏾‍♀️ Seasoned pros who just want to check to see if they are on track.

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