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Business Tips

Print vs Digital: How to decide!

As a marketing professional who works in both print and digital media, I am often asked by business owners, “When do I put something in print and when do I make it digital?” The answer is simple on paper, but a bit more complicated when you try to put it into practice. Print pieces =

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Business Tips

Hard truth: Your website is not about you

Because I love you and I care deeply about your business success… I’m going to give you a hard and honest truth here. Your website is NOT about you! Eek, did that sting a little? I’m so sorry!! But at the same time, I’m glad you are hearing it from me instead of hearing it

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Uncategorized

STOP making it hard for people to buy from you

There is a common thread that I see often when talking with business owners about why they hate sales. While putting together packages, service bundles, product bundles, specials, etc… has always come a bit second nature to me, I realize this is not the case for everyone. I believe that the majority of small business

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business owner and designer reviewing color samples
Business Tips

What is your brand’s visual language?

I hear so often from potential clients that they either aren’t ready to hire someone to work on a logo for them, or they waited so long because they felt they simply couldn’t give someone the right direction to achieve the results they wanted. Because they simply didn’t know what it was that they wanted!

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business owner looking up into the air thinking while working on worksheets
Business Tips

Making Deeper Connections

A year or so ago I attended a business seminar put on by a photographer in my local area. He has achieved such great success in his business that when he announced this event, I immediately purchased a ticket! I was engulfed in amazing content and inspiration throughout the weekend, but there was one section

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Business Tips

The best ways to gain insights from your customer base

As business owners we are all searching for ways to understand our potential customers better. After all, how can you truly connect with them when you aren’t really sure what lights their hearts on fire? This true connection at the end of the day can be the difference between success and failure in your business

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Crystal and Steven Oakes standing in kitchen smiling
Entrepreneurship

We took ourselves on a marriage retreat

Last December, Steven and I decided to make our very own, personalized marriage retreat just for the two of us. Ok maybe I decided, but in all honesty I have the most patient and amazing spouse who is “usually” up for anything I propose! Was there something major wrong with our marriage? No! But we

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Crystal Oakes standing in kitchen smiling and stiring a pot on the stove
Entrepreneurship

That one time I hosted Vegan Thanksgiving…

A few years ago, I volunteered to host Thanksgiving for my husband’s side of the family. Just to give you an idea of the landscape… We have 2 vegans, 1 vegetarian and a handful of meat eaters and me with all 23 of my food allergies. Year after year, I’ve watched the non meat eaters

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Crystal Oakes sitting on coach on cell phone
Business Tips

The Power of Authenticity

Just a handful of years ago, many of the small businesses I worked with were actively trying to look “bigger” in the marketing that they put out.  It was important at that time to seem more like a corporation than a small business. Then when it came to being a solopreneur – forget it! Talk

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business woman sitting cross legged on a bed writing on her laptop
Business Tips

Unpopular Opinion: You are missing the point of marketing

I have a friend who I’ve known for years. When he decided to venture out and start his own business, he gave me a call to talk about his branding and marketing. While you would think this would be typical to call someone he knew, I also knew that he could have chosen someone closer

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white desk with computer screen with website pulled up and camera on the desk
Business Tips

Is it time for a new website?

When you started your business, I’ll bet you didn’t think you would have to wear as many hats as you currently do. Dang it this can be challenging sometimes right? A prime example of this, designing and managing your own website! You aren’t a web designer amiright? But I totally get it, how the heck

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lizard sitting on top of a rock
Business Tips

Maybe it’s time to break up with your business?

So often entrepreneurs start businesses out of necessity, but the necessity quickly turns into a passion that is hard to describe. All of my life I’ve struggled with friends and family giving me interesting looks for declining an invitation on a weekend because I am “working”.  The thing is, sometimes the work I am putting

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Are you ready for a change from trying to do it all yourself– or agencies who don’t really “get your brand?” Oakes Creative House can do it all for you, your brand and your business! Isn’t it time to work with a TRUE partner who believes in your success?

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logo design

Your brand is communicating in a visual language, do you know what tone it's speaking in? I know what it feels like to need some direction to find out what it is that your brand should truly represent. So I did something fun! I put together a little quiz for you to find out your brand’s style.

Who is this for?

💁‍♀️ Newbies who don’t even have a business name yet.

🤷🏼‍♀️ Business owners who have DIY’d their own branding up to this point.

🙋🏾‍♀️ Seasoned pros who just want to check to see if they are on track.

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