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The Blog

It has now taken me 31 years and LOTS of practice to be able to snicker a bit when things don’t go as planned, to crack a smile rather than break down in tears when some catastrophic life event gets in the way of my dreams, but to be honest, I wouldn’t change it for …
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Community Over Competition

I would like to take a minute this month to remind each of you how important it is to have an incredible network of other business owners to talk with, gain wisdom from, bounce ideas off of – or even just to know that someone else feels your pain! However, I do realize that many …
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Is Blogging Dead?

To answer the question above, no! Blogging certainly is not dead. However, the terminology may have changed a bit from industry to industry. The essence of making a post on your website about a topic (i.e. blog) is still the same. You may often see this now referred to as a “news” section on a …
Digital marketing is all about building your company’s online presence and driving people to your website for more information or to make a purchase.  It consists of social media marketing, blogging, email marketing, digital advertising, search engine optimization (SEO) and more!  I often work with business owners who have a very hard time simply finding …

Yearly Marketing Roadmap

What would you like for your business to achieve during the coming year? Improve your brand image and clarify your message? Create a visual cohesiveness for your customers’ experience? Stop having to constantly put out fires and actually work on your business? Start a social media campaign? New website? While it’s great to think about changes …
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Marketing vs Branding. I get asked all of the time, is there really a difference? I could give you the long drawn out answer of why there is but let’s keep it short and sweet:
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