In the fast-paced world of small business, keeping your marketing efforts fresh is key to staying ahead of the curve.
As spring blooms around us, now is the perfect time to give your marketing a thorough cleaning and infuse some new energy into your efforts for a spring marketing refresh!
Ready to get started? We’re here to guide you through the process with actionable tips and insights.
5 Effective Ways You Can Refresh Your Marketing this Spring
1. Assess Your Email List:
Your email list is like a garden – it needs regular pruning to thrive! That means removing dead weight, so take a moment to review your subscriber list and identify any contacts who may have gone dormant.
By removing unengaged subscribers, you’ll not only improve your email open rates, but also ensure that your message is reaching those who are genuinely interested in what you have to offer. You can also create segments within your newsletter list, if you’d like to send specific communications to only a select group of subscribers.
2. Refresh Your Website:
Your website is typically the first impression that potential customers have of your business. Is it time for a refresh? Take some time (or have us help!) to remove outdated content like past events, and refresh anything that may have changed, like hours of operation or your staff.
Some additional things to consider: Is your design outdated? Is it difficult to find pertinent information? Is it optimized for both desktop and mobile? If your site is not pleasing to the eye, hard to navigate, or not functional on different screen sizes, it’s time to make some in-depth changes!
3. Revamp Your Marketing Strategy:
Spring is the perfect time to breathe new life into your marketing strategy and think about the year ahead.
Take a look at the year so far, what is and isn’t working or what new ideas you’d like to implement. Consider factors like your audience and budget, then set attainable goals with benchmarks. If you haven’t already, create a strategy and plan any content left for the year.
4. Optimize Your Online Presence:
In today’s digital landscape, a strong online presence is non-negotiable. Is your branding and messaging consistent across all platforms? If you’re using out-dated profile and cover photos, it may be time for new assets.
Similar to your website, it’s critical to have up-to-date information on social profiles. Double check things like your hours of operation, the phone number, website and other links across all of your social channels like Facebook, X, your Google Business listing and Instagram, to ensure they are correct.
5. Take Action:
Armed with these spring cleaning tips, it’s time to take action and propel your business to new heights! Take the first step by writing down your top 5 priorities for your marketing this spring, then set some deadlines.
Whether you’re refreshing your email list, revamping your website, or optimizing your online presence, don’t forget that our awesome team at Oakes Creative House is here to support you every step of the way! Let’s make this your most successful spring yet!
