Two women sitting at a desk with a laptop, focusing on SEO.

What is a Brand Voice?

How to Level-Up Your Client Communication & Customer Retention

Believe it or not, branding isn’t just about visuals. It encompasses many facets of your brand, including… your brand voice!

Uhhh what is a brand voice?

We’re so glad you asked!

Your brand voice is the tone you use when writing or speaking from the perspective of your business. It’s what improves client communication and allows them to get to know you.

It includes things like:

  • Tone
  • Language
  • Grammar
  • Personality

It’s your business’ unique persona that represents who you are and how you do business.

The Importance of Brand Voice

When well defined and used consistently, your brand voice levels up your client communication and customer retention. It builds trust and can make or break your marketing efforts.


In a crowded marketplace, differentiation is essential. Your brand voice sets you apart from competitors, helping customers and clients recognize and remember your brand amidst the noise.

Building Trust:

A consistent and authentic brand voice builds trust with your audience. When customers feel a genuine connection with your brand, they are more likely to become loyal advocates.

Targeting Your Audience:

Understanding your target audience is key to crafting an effective brand voice. Whether your audience is looking for professionalism, humor, or authenticity, tailoring your brand voice to resonate with them enhances engagement.

Examples of Iconic Brand Voices


Nike’s brand voice is…

  • Inspirational
  • Powerful
  • Excited

Imagine how bizarre it would be if Nike were to start writing and speaking formally, or maybe even became meek and shy. That would likely make you uneasy and confused! They connect with their audience because of their powerful, authentic voice.

Your revenue increases when your clients increase when your impressions increase when your marketing increases… you get the point. Try to understand what you changed in your business for your analytics to change as they did.

A shoe with a red and black color scheme.


A collection of soda cans showcasing the brand's unique voice through a vibrant splash of liquid.

Coca-Cola’s brand voice is…

  • Optimistic
  • Joyful
  • Timeless

Now, what if Coca-Cola decided to switch their voice to be mellow or short and to the point. What if they weren’t consistent? On social media they were joyful, but their TV ads were dry and strictly informational. So weird, right?!

The power of a well-defined brand voice in creating a lasting impact!

How to Define Your Brand Voice

If you haven’t already, it’s important to have an established brand voice across your marketing avenues.

  1. Learn your brand’s mission and values.
  2. Understand your audience.
  3. Remain consistent and confident.
  4. Adapt your voice to the platform you’re using.
  5. Stay authentic.

Take some time to evaluate your brand voice. It helps to write it out and have a document to refer back to. Ultimately, it’ll make client communication SO much easier.

Need Help?

Want help defining your brand voice and communicating with clients? We’ve got your back!

Our team at Oakes Creative House would love to work with you in establishing a brand voice that helps you connect with your audience. If you aren’t ready to dive into a full marketing strategy, a brand voice is a great first step in elevating customer retention.

What's Included?

Brand Voice

$ 600
  • Business Overview
  • Mission & Vision
  • Values
  • Audience Profile
  • Brand Voice Profile

Marketing Plan

$ 1500
  • Business Overview
  • Mission & Vision
  • Values
  • Audience Profile
  • Brand Voice Profile
  • Goals
  • Industry Analysis
  • SWOT Analysis
  • Marketing Analysis
  • You Are Here
  • Recommended Next Steps

If you’re ready to dive in, book a free discovery call to discuss next steps!

Happy writing!

Book a Free Disvoery Call

Transform Your Sales Strategy!

Learn how to perfect your customer journey from first impression to retention. Gain insights from Crystal and the Oakes Creative House team through interactive sessions, expert guidance, and hands-on activities.

When: June 21, 2024, 9am-3pm

Where: Sandler, OKC

Cost: $175

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