When crafting a post, choosing a photo, taking a video, writing a blog, etc.. start with asking yourself these 3 simple questions:
- Is my post something that authentically represents my brand, or am I forcing it?
- Is this a topic that I want my brand to take a stance on?
- Is this imagery offensive or SUCH bad quality that you cannot even tell what product/service I am selling?
Of course there is MUCH more to a great marketing strategy than just this simple approach, but you HAVE to just put something out there! The feedback from your audience is the #1 important thing, but you can’t get that if you don’t even put ANYTHING out there! Then, be addicted to making little improvements along the way and when in doubt hire a social media manager to take the stress away!
It’s not about being perfect, it’s about being authentic and consistent!