Do you own a business?
If you answered yes, then you need a brand.
Every successful business has a solid brand. From a recognizable name to a color scheme, a brand needs to be established in order for your business to grow.
Brand (noun) – a public image, reputation, or identity conceived of as something to be marketed or promoted
– Merriam-Webster
It’s a bit cheesy to use a Webster’s dictionary definition to lead off your blog post, I know. But it’s honestly a good place to start! Like the definition says,
Your brand is who you are publicly.
It upholds your reputation and identity. Your brand defines who you are, how your customers perceive you, and whether they buy from you.
Important, right?
It really is! Which is why one of our MAIN services is branding. In fact, our front page on our website even says, “We Help Growing Businesses – Attract customers that truly LOVE your brand!”
Needless to say, if you’re in need of a brand or a refresh, we are the people to talk to.
What is a branding project?
Good question! It is pretty broad, but a brand project would be anything that represents your business publicly in print or digital form. This can include your:
- Logo
- Fonts used throughout your brand
- Color palette
- Brand voice and messaging
- Patterns, images and other visual assets
- Print materials such as business cards, brochures, signage, etc...
- Digital presence (social media images, website design, etc.)
The options are seemingly endless! A brand consists of everything from your logo to your brand voice. But whether you need the whole shebang, or are just looking for a flier or updated logo, we’ve got you covered.
Branding at Oakes Creative House
I know that sometimes it’s challenging to commit to something or dive into something new because you don’t know exactly what to expect. To help nip that fear in the bud, I’m going to lay our process out for you.
Share Your Vision
After you book your discovery call, we get right to it! We listen as you share your vision for your company, your goals, your challenges and what success would look like for you. We start with the end in mind!
We Create Your Plan
We brainstorm, research and customize the best marketing strategies, products and services to meet your unique needs. We include a budget and timeline for your approval. You won’t be caught off guard!
You Love Your Brand
We create the key marketing pieces that set your products or services apart from your competition. Our mission is to help your customers understand who you are and why they need what you do.
Now this is a rather bird’s eye view of our process. But, these 3 steps are a good representation of what to expect when working with us. We are goal oriented and understand that there is no one-size-fits-all approach. You and your business are unique, and you deserve services that recognize your individuality!
However, regardless of what branding service you book with us, you can expect:
- A discovery call chat about your business and brand dreams
- A Zoom call with our team to talk about your specific project, timeline, and your visions
- Drafts along the way of any copywriting and/or designs
- Time for feedback
- Final approval to come from you and your team
- A final product that you LOVE
We are in the business of elevating growing businesses. We recommend the best strategies and tactics, but keep your individual needs in mind. By working with us, you are receiving years of experience and professional advice from people who also empathize with you and your business. We are in the business of helping YOU grow by creating the brand that works best for your business.
If you don’t have an established brand, or it’s been awhile since you’ve audited your brand voice or refreshed your logo, now’s the time to get on our books. We can’t wait to work with you!
