Tips for Exceptional DIY Marketing & Content Writing As a business owner, you may feel underprepared to tackle some pieces of your business. Whether it be the finances, marketing strategies, or how to onboard team members or freelancers, we all have our strengths and weaknesses. It’s hard to expect you to be good at everything! […]

SEO Tips for Entrepreneurs As a small business owner, understanding the basics of Search Engine Optimization (SEO) can transform the way your website attracts and retains customers. SEO is the art and science of making your website more appealing to search engines like Google. When executed well, SEO increases your site’s visibility in search results,

In the fast-paced world of small business, keeping your marketing efforts fresh is key to staying ahead of the curve.  As spring blooms around us, now is the perfect time to give your marketing a thorough cleaning and infuse some new energy into your efforts for a spring marketing refresh! Ready to get started? We’re

& Build a Brand You are Proud of Which of the following are you? Tinkering with an idea, just starting your business, not necessarily sure where to start Business has started, but your branding & marketing aren’t quite where you want them Owned your business for years, but you feel it may be time for

Going Beyond the Surface Marketing your small or growing business can be daunting. There are many pieces to the puzzle; where do you start?! Hint: Social media marketing is not the answer. Keep reading to find the answer to all your burning marketing questions: How do I market myself as a small business? How do

We All Deserve Empathy How to Communicate & Use Empathy Well at Work To be honest, I could just cut it off right there. The title sums it up. We all deserve empathy, and we should all be giving it away. Ask yourself the following questions: What is my immediate reaction when someone doesn’t meet

What are the numbers saying? When was the last time you did a deep dive into your data? When you do look at your data, what are you looking for? Do you have a plan? If you couldn’t tell from the article title and those questions – your business benefits from you looking at your

Running a business is fun and exciting, but it’s also incredibly challenging. There are days where being a business owner makes you feel empowered, and others where you feel absolutely drained by the end of the day. Whether it’s work stress or life’s demands, it’s not hard to feel overwhelmed and pulled in too many

Hello fellow business owner! Since you’ve clicked on this blog, you’re likely feeling stressed, overwhelmed and pushed to your limits. Or at least on the verge of one or all of the above. Let me tell you – you are not alone. Business owners everywhere struggle with juggling taking care of their business, finding time

It’s the 21st century, and the amount of tools and technologies we business owners have access to is only growing! From social media schedulers to project management systems, the possibilities are endless. But, after years in the business, we’ve had the chance to experiment with many of these options, eventually landing on the ones that

Do you own a business? If you answered yes, then you need a brand. Every successful business has a solid brand. From a recognizable name to a color scheme, a brand needs to be established in order for your business to grow. Brand (noun) – a public image, reputation, or identity conceived of as something

Marketing is NOT simple. Sorry to burst your bubble… it just isn’t as easy as many people want you to believe. For one, marketing rapidly changes. It’s no longer limited to the art deco, quippy ads of the 1960s (any Mad Men fans out there? 👋). Now, there are a wide variety of platforms, techniques,