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Blonde woman in white jacket, black pants and tan shoes sitting on green coach holding jacket. Image reads What a marketing plan can actually do for you

What a marketing plan can actually do for you!

As small business owners, we all struggle to pay for anything that doesn’t have a tangible deliverable.

We are great at paying for physical spaces, websites and even wages for employees. But when it comes to taking money out of our pockets to pay for advice or strategies – it is SO hard to commit!!

However, in my experience, when I haven’t put the strategy piece in place, it creates a huge domino effect. This usually costs me way more time and money than if I had invested in the coaching or strategy up front!

I believe that every business needs a marketing plan, but I hear over and over again that many business owners simply don’t understand why it’s important or don’t see a big enough value to pay for it.

Here are a few reasons you need a marketing plan for your business:

You see, when you build your website before figuring out your messaging… you WILL end up re-doing it later.

When you create your branding without knowing your ideal customer… you WILL end up re-doing it. 

When you start running ads before you know what works for you… I PROMISE you are wasting your hard earned money.

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Your brand is communicating in a visual language, do you know what tone it's speaking in? I know what it feels like to need some direction to find out what it is that your brand should truly represent. So I did something fun! I put together a little quiz for you to find out your brand’s style.

Who is this for?

💁‍♀️ Newbies who don’t even have a business name yet.

🤷🏼‍♀️ Business owners who have DIY’d their own branding up to this point.

🙋🏾‍♀️ Seasoned pros who just want to check to see if they are on track.

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