A year or so ago I attended a business seminar put on by a photographer in my local area. He has achieved such great success in his business that when he announced this event, I immediately purchased a ticket! I was engulfed in amazing content and inspiration throughout the weekend, but there was one section […]

As business owners we are all searching for ways to understand our potential customers better. After all, how can you truly connect with them when you aren’t really sure what lights their hearts on fire? This true connection at the end of the day can be the difference between success and failure in your business

Just a handful of years ago, many of the small businesses I worked with were actively trying to look “bigger” in the marketing that they put out.  It was important at that time to seem more like a corporation than a small business. Then when it came to being a solopreneur – forget it! Talk

I have a friend who I’ve known for years. When he decided to venture out and start his own business, he gave me a call to talk about his branding and marketing. While you would think this would be typical to call someone he knew, I also knew that he could have chosen someone closer

When you started your business, I’ll bet you didn’t think you would have to wear as many hats as you currently do. Dang it this can be challenging sometimes right? A prime example of this, designing and managing your own website! You aren’t a web designer amiright? But I totally get it, how the heck

So often entrepreneurs start businesses out of necessity, but the necessity quickly turns into a passion that is hard to describe. All of my life I’ve struggled with friends and family giving me interesting looks for declining an invitation on a weekend because I am “working”.  The thing is, sometimes the work I am putting

The world we live in today is busy, stuffed full of responsibilities and all of the ‘adulting’. The overwhelming response to this fullness has been the development of ‘life hacks’. They span across every facet of your life; hacks to improve your relationship, hacks to improve your health, your cooking, the amount of time you

Unique photographs are one the most powerful marketing tools you can add to your brand. Not only are photoshoots fun and freeing,  they allow you to capture the essence of your business… With any small business, it’s important to have a unique image. Often, the success of a small business has very little to do

Vector files, high resolution, bleed, CMYK, RBG…more like WTH?! When starting off with a new client, I often ask for a vector file of their logo (if they have an existing one) and I am usually met with a response like… “A what?!” or a blank stare. There are so many technical terms thrown around when

To wrap up this sequence on branding, I wanted to engage in a healthy discussion about competition.   While some of you may be amazing at tuning out the competition noise in your life, for most of us it is a constant struggle. Especially when it comes to making big decisions for your business, like establishing