Make Marketing a Routine
Have you ever wondered what the #1 mistake business owners make when it comes to marketing? I bet you are thinking… not spending enough on Facebook ADs….Or even… not having a good enough website…….Or maybe… not hiring the right marketing company to do it for them. Have you had these thoughts before? If so, I’m […]
Print vs Digital: How to decide!
As a marketing professional who works in both print and digital media, I am often asked by business owners, “When do I put something in print and when do I make it digital?” The answer is simple on paper, but a bit more complicated when you try to put it into practice. Print pieces = […]
Hard truth: Your website is not about you
Because I love you and I care deeply about your business success… I’m going to give you a hard and honest truth here. Your website is NOT about you! Eek, did that sting a little? I’m so sorry!! But at the same time, I’m glad you are hearing it from me instead of hearing it […]
What is your brand’s visual language?
I hear so often from potential clients that they either aren’t ready to hire someone to work on a logo for them, or they waited so long because they felt they simply couldn’t give someone the right direction to achieve the results they wanted. Because they simply didn’t know what it was that they wanted! […]
Making Deeper Connections
A year or so ago I attended a business seminar put on by a photographer in my local area. He has achieved such great success in his business that when he announced this event, I immediately purchased a ticket! I was engulfed in amazing content and inspiration throughout the weekend, but there was one section […]
The best ways to gain insights from your customer base
As business owners we are all searching for ways to understand our potential customers better. After all, how can you truly connect with them when you aren’t really sure what lights their hearts on fire? This true connection at the end of the day can be the difference between success and failure in your business […]
We took ourselves on a marriage retreat
Last December, Steven and I decided to make our very own, personalized marriage retreat just for the two of us. Ok maybe I decided, but in all honesty I have the most patient and amazing spouse who is “usually” up for anything I propose! Was there something major wrong with our marriage? No! But we […]
That one time I hosted Vegan Thanksgiving…
A few years ago, I volunteered to host Thanksgiving for my husband’s side of the family. Just to give you an idea of the landscape… We have 2 vegans, 1 vegetarian and a handful of meat eaters and me with all 23 of my food allergies. Year after year, I’ve watched the non meat eaters […]
The Power of Authenticity
Just a handful of years ago, many of the small businesses I worked with were actively trying to look “bigger” in the marketing that they put out. It was important at that time to seem more like a corporation than a small business. Then when it came to being a solopreneur – forget it! Talk […]
Unpopular Opinion: You are missing the point of marketing
I have a friend who I’ve known for years. When he decided to venture out and start his own business, he gave me a call to talk about his branding and marketing. While you would think this would be typical to call someone he knew, I also knew that he could have chosen someone closer […]
