Building a Brand You Love
Do you own a business? If you answered yes, then you need a brand. Every successful business has a solid brand. From a recognizable name to a color scheme, a brand needs to be established in order for your business to grow. Brand (noun) – a public image, reputation, or identity conceived of as something […]
Small Business Marketing Tips for Beginners (& Experts)
Marketing is NOT simple. Sorry to burst your bubble… it just isn’t as easy as many people want you to believe. For one, marketing rapidly changes. It’s no longer limited to the art deco, quippy ads of the 1960s (any Mad Men fans out there? ????). Now, there are a wide variety of platforms, techniques, […]
The Power of Consistency in Marketing
Consistency is key. Point blank. Let me explain! Perfection should not be your goal. ESPECIALLY when it comes to marketing. Why? If you’re seeking perfection, you’ll never feel ready to jump in. You’ll constantly be stopping and starting, fighting for something that is just out of reach, when, in reality, your best, college try is […]
Your Starting Lineup: How to Best Use Your Team
As your business grows, so does your team. And as your team grows, your role as a leader changes. It’s a whole new ballgame! You’re still running the show, but you’re no longer doing it all. AND THAT IS GOOD. It’s a blessing and a privilege to have a team to help build your dream […]
Social Media That Turns Heads: How to Create an Engaging Social Media Presence
Social media is intimidating. When building a social media presence, you’re probably overwhelmed with questions and anxieties. Which platforms should I be on? What should I be saying? How often should I post? Photos or videos or both? Do likes, comments or clicks matter more? The list goes on and ON! I’m here to tell […]
Forget What You Learned in High School English
How to Write Engaging Blog Posts There – I said it! You DON’T need to use everything you learned in school after all. When it comes to blog writing, your K-12 years can only bring you so far. Blogs come in all shapes and sizes, and there really isn’t one sure-fire way to write them. […]
The Power of a Strong Network of Learners
As a business owner, I’m sure you’ve heard over and over the importance of networking. It is essential to building a business! But I know how hard it can be to implement vague advice from a number of people who all claim to be experts. “Network!” “Find a mentor!” “Ask for help!” You’ve likely heard […]
Becoming a Lifelong Learner (& Marketer)
One of the most important things I’ve learned in my time as a business owner is that you should NEVER stop learning. One of the most important things I’ve learned in my time as a business owner is that you should NEVER stop learning. Who all has a bad taste in their mouth after hearing […]
Is Customer Service Dead?
See Your Business from Your Customer’s Point of View You’ve heard the saying “Beauty is in the eye of the beholder.” It rings true for a lot of things. For example, cilantro tastes great to some and like soap to others. How strange, right? Well, the same goes for our businesses. As small business owners, […]
Your website questions answered
We get it, the thought of implementing or improving your business website can be overwhelming. There are so many mixed opinions out there when it comes to your online web presence. Whether you are looking to build a new website with the pros or tackle leveling up your website DIY style, we are here for […]
