As a marketing professional who works in both print and digital media, I am often asked by business owners, “When do I put something in print and when do I make it digital?” The answer is simple on paper, but a bit more complicated when you try to put it into practice. Print pieces = […]

Because I love you and I care deeply about your business success… I’m going to give you a hard and honest truth here. Your website is NOT about you! Eek, did that sting a little? I’m so sorry!! But at the same time, I’m glad you are hearing it from me instead of hearing it

I hear so often from potential clients that they either aren’t ready to hire someone to work on a logo for them, or they waited so long because they felt they simply couldn’t give someone the right direction to achieve the results they wanted. Because they simply didn’t know what it was that they wanted!

A year or so ago I attended a business seminar put on by a photographer in my local area. He has achieved such great success in his business that when he announced this event, I immediately purchased a ticket! I was engulfed in amazing content and inspiration throughout the weekend, but there was one section

As business owners we are all searching for ways to understand our potential customers better. After all, how can you truly connect with them when you aren’t really sure what lights their hearts on fire? This true connection at the end of the day can be the difference between success and failure in your business

Just a handful of years ago, many of the small businesses I worked with were actively trying to look “bigger” in the marketing that they put out.  It was important at that time to seem more like a corporation than a small business. Then when it came to being a solopreneur – forget it! Talk

I have a friend who I’ve known for years. When he decided to venture out and start his own business, he gave me a call to talk about his branding and marketing. While you would think this would be typical to call someone he knew, I also knew that he could have chosen someone closer

When you started your business, I’ll bet you didn’t think you would have to wear as many hats as you currently do. Dang it this can be challenging sometimes right? A prime example of this, designing and managing your own website! You aren’t a web designer amiright? But I totally get it, how the heck

So often entrepreneurs start businesses out of necessity, but the necessity quickly turns into a passion that is hard to describe. All of my life I’ve struggled with friends and family giving me interesting looks for declining an invitation on a weekend because I am “working”.  The thing is, sometimes the work I am putting

The world we live in today is busy, stuffed full of responsibilities and all of the ‘adulting’. The overwhelming response to this fullness has been the development of ‘life hacks’. They span across every facet of your life; hacks to improve your relationship, hacks to improve your health, your cooking, the amount of time you