Why brand photography is so important
You’ve seen them. The beautiful Instagram feeds with well curated photos and the websites that have people’s pictures all over them. In some ways they tend to make me envious and in others… stressed out because this now means we have to put our photos in our branding and that leads to more work and […]
Love Your Business
As a business owner, we all have days, weeks and even months when we’re hustling. Our plates are so full that sometimes emails get buried, calls go unreturned or zoom meetings get missed. A full plate is usually a good sign that business is booming. However, the overwhelm that accompanies it can lead to a […]
Business Besties & Dog Ears – What the Heck?!
This is gonna sound totally random but, I LOVE dog ears! I love how one side will perk up over the other when you’re talking to them or how the floppy ones fold back when they’ve been napping hard or how about those pics that capture the ears stretched out like airplane wings when a […]
What a marketing plan can actually do for you!
As small business owners, we all struggle to pay for anything that doesn’t have a tangible deliverable. We are great at paying for physical spaces, websites and even wages for employees. But when it comes to taking money out of our pockets to pay for advice or strategies – it is SO hard to commit!! […]
Marketing is NOT a diet
It happened to me again, just the other day! I was having a fantastic conversation with a small business owner who was SO passionate about her business. We talked about how she loves to serve her customers, why she created this business and how proud she was of her success to this point. And then […]
4 Marketing Myths Busted!
Marketing is sadly a field filled with misconceptions and misunderstandings. It can be so hard to learn great marketing practices with so many varying opinions out there. In the end, all you can do is what feels right for you and your business. Just like any decision I make, my marketing decisions are made with […]
I’m SO bad at sales!
Be honest, have you ever made a statement like this one? I would venture to guess that you have. I hear every day from business owners of all different backgrounds, industries and confidence levels just how bad they think they are at sales. There is a BIG misconception out there that you either “have it” […]
Make Marketing a Routine
Have you ever wondered what the #1 mistake business owners make when it comes to marketing? I bet you are thinking… not spending enough on Facebook ADs….Or even… not having a good enough website…….Or maybe… not hiring the right marketing company to do it for them. Have you had these thoughts before? If so, I’m […]
Print vs Digital: How to decide!
As a marketing professional who works in both print and digital media, I am often asked by business owners, “When do I put something in print and when do I make it digital?” The answer is simple on paper, but a bit more complicated when you try to put it into practice. Print pieces = […]
Hard truth: Your website is not about you
Because I love you and I care deeply about your business success… I’m going to give you a hard and honest truth here. Your website is NOT about you! Eek, did that sting a little? I’m so sorry!! But at the same time, I’m glad you are hearing it from me instead of hearing it […]
