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Marketing Myths Busted
Business Tips

4 Marketing Myths Busted!

Marketing is sadly a field filled with misconceptions and misunderstandings. It can be so hard to learn great marketing practices with so many varying opinions out there. In the end, all you can do is what feels right for you and your business. Just like any decision I make, my marketing decisions are made with

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A blonde woman sitting on a blue couch, reflecting her motivation slump.
Entrepreneurship

The end of year motivation slump

How the heck is it November already? Maybe I’m the only one, but I feel like 2021 has just flown by. Not always in a good way, but I can’t believe we are here. Fall is my absolute favorite time of year. There is just a certain smell in the air that puts a smile

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A woman sitting on a green couch, engrossed in discussing business success stories over the phone.
Entrepreneurship

Success Stories: Pamela Prather Coaching

If you’re a client, regular reader, or strategic partner, you may already know that I have a huge passion for small business owners and helping them grow their brands and their dreams. Today I wanted to share a fantastic success story about one of my most treasured clients, Pamela Prather Coaching. When I first had

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blonde woman in pink dress leaning against a desk and smiling
Business Tips

I’m SO bad at sales!

Be honest, have you ever made a statement like this one? I would venture to guess that you have. I hear every day from business owners of all different backgrounds, industries and confidence levels just how bad they think they are at sales. There is a BIG misconception out there that you either “have it”

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women sitting on patio furniture outside
Entrepreneurship

Walking through the hard

A few weeks ago, a group of women business owners and I were having a conversation about the unmotivated space we have found ourselves in recently. It seems like after pivoting through a pandemic, going back into a recession survival mode, working through more time at home with spouses and kids and losing our ability

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A woman sitting on a bed with a laptop, browsing through DIY marketing tips.
Business Tips

Make Marketing a Routine

Have you ever wondered what the #1 mistake business owners make when it comes to marketing? I bet you are thinking… not spending enough on Facebook ADs…. Or even… not having a good enough website……. Or maybe… not hiring the right marketing company to do it for them. Have you had these thoughts before? If

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woman reading pamphlet
Entrepreneurship

Print vs Digital: How to decide!

As a marketing professional who works in both print and digital media, I am often asked by business owners, “When do I put something in print and when do I make it digital?” The answer is simple on paper, but a bit more complicated when you try to put it into practice. Print pieces =

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Woman sitting on a coach working on her laptop
Entrepreneurship

Hard truth: Your website is not about you

Because I love you and I care deeply about your business success… I’m going to give you a hard and honest truth here. Your website is NOT about you! Eek, did that sting a little? I’m so sorry!! But at the same time, I’m glad you are hearing it from me instead of hearing it

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A woman in a green top and jeans standing outside a building, offering valuable sales tips for business owners.
Uncategorized

STOP making it hard for people to buy from you

There is a common thread that I see often when talking with business owners about why they hate sales. While putting together packages, service bundles, product bundles, specials, etc… has always come a bit second nature to me, I realize this is not the case for everyone. I believe that the majority of small business

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business owner and designer reviewing color samples
Business Tips

What is your brand’s visual language?

I hear so often from potential clients that they either aren’t ready to hire someone to work on a logo for them, or they waited so long because they felt they simply couldn’t give someone the right direction to achieve the results they wanted. Because they simply didn’t know what it was that they wanted!

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business owner looking up into the air thinking while working on worksheets
Business Tips

Making Deeper Connections

A year or so ago I attended a business seminar put on by a photographer in my local area. He has achieved such great success in his business that when he announced this event, I immediately purchased a ticket! I was engulfed in amazing content and inspiration throughout the weekend, but there was one section

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A blonde woman standing in front of a building with potted plants, using social media for customer insights.
Entrepreneurship

The best ways to gain insights from your customer base

As business owners we are all searching for ways to understand our potential customers better. After all, how can you truly connect with them when you aren’t really sure what lights their hearts on fire? This true connection at the end of the day can be the difference between success and failure in your business

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